Server-side tracking involves sending data directly from your server to Google Analytics, bypassing the user’s browser. This method enhances data accuracy, reduces the impact of ad blockers, and improves data security.
Set up your server:
Modify your DNS settings:
analytics.yourdomain.com
) to your server’s IP address.Set up tags:
https://analytics.yourdomain.com
).Set up triggers:
Set up GA4 tags:
Set up triggers:
Test the setup:
Validate data in GA4:
Regularly monitor your setup:
Stay updated with GA4 changes:
Common issues:
Resources:
This SOP provides a comprehensive guide to setting up server-side tracking for Google Analytics. Adjust specific details according to your server environment and tracking requirements. If you need more specific information or have any questions, feel free to ask!