Creating a Google Ads Account Last Updated / Reviewed: Jan 10th, 2023 Execution Time: 10-20 minutes Prepared by: Mafuj Ibrahim Goal: To create a Google Ads account that is ready to start running your first campaign. Ideal Outcome: You have access to your campaign dashboard and all the tools Google Ads has to offer. Prerequisites or requirements: None. Why this

Google Ads SOP for PPC Ads Table of Contents Introduction Account Setup Campaign Creation Ad Group Setup Keyword Research and Selection Ad Creation Bidding Strategy Budget Management Performance Tracking and Optimization Reporting Compliance and Best Practices Continuous Learning and Improvement 1. Introduction This SOP outlines the steps for creating, managing, and optimizing PPC ads on Google Ads. It is intended

Best Google Display Network Placements for Your Ads Prepared by: Mafuj Ibrahim WHAT IS THIS TEMPLATE FOR: Finding the best Google Display Network (GDN) placement for your ads. WHEN TO RUN IT: When you want to ensure you’re placing your Google ads optimally. SOFTWARE USED: SEMrush VERSION: 1.1 Overview Choosing relevant placements for your ads manually usually means collecting and

Create Google Ads Conversion Tracking Prepared by: Mafuj Ibrahim This SOP will walk you through, step—by—step, how to properly structure your Google Ads Conversion Tracking. WHY IS THIS IMPORTANT? Your Google Ads account structure lets you control how ads are triggered and where and when they fire the Conversion Goal. When this is set up properly, you optimize the traffic

Create Google Ad PPC/Search Campaign This SOP will walk you through, step—by—step, how to properly structure your Google Ads account. WHY IS THIS IMPORTANT? Your Google Ads account structure lets you control how ads are triggered and where and when they appear. When this is set up properly, you optimize the traffic you’ll receive from ads, as well as the