Why Search Impression Share Matters
Why Search Impression Share Matters When creating a paid search strategy, it’s vital not to overlook or underestimate the importance of the Search Impression Share. One of the most valuable factors of paid advertising, Search Impression Share is the number of times your ad is ‘served’ in relation to how many times your ads could have shown. But what makes Search Impression Share so important? Here’s everything you need to know. Why is Search Impression Share Important? Search Impression Share is important because it measures visibility for your chosen search terms. In simple terms, the more specific the search term is, the higher you want your impressions to be. That said, having campaigns with a high search impression share means that you’re unlikely to generate more engagement by increasing your budget, you instead need to expand your reach. In essence, SIS is about quantifying how many potential customers you’re missing out on. This can be caused by a number of reasons: Lack of budget Bidding too low Highly competitive market Poor quality advertising campaign Now, best practice dictates to have between 70-90% share for every term seen as valuable. But, as you can clearly see, it’s important to get this spot on. What Does a Low Search Impression Share Mean? A low Search Impression Share shows that your potential reach is much bigger than what you’re achieving. However, it’s important to consider two things: Lost IS (Budget) and Lost IS (Rank). Lost IS (Budget) – Lost IS (Budget) enables you to examine your campaign and help you understand its value if you were to increase your budget. Indeed, if your campaign is making money and is reporting a high Lost IS (Budget) percentage, then you can easily improve that by simply increasing your budget. Lost IS (Rank) – Although Lost IS (Rank) can be certainly useful for determining whether you need to increase your bids, change your advertising strategy or adjust your match type, it can, however, provide you with missguided information. If you’re bidding on broad keywords for example, Google may lose an auction on a term that isn’t even relevant to your business, this then can have a detrimental impact on your IS Rank. This is further elevated when broad match keywords involve you in less relevant, more competitive auctions where your rank in the auction would be very low. Though nobody likes to see their Search Impression Share drop, it’s seemingly more important to understand what to focus on in relation to your campaign and its objectives. How Can You Improve Your Search Impression Share? How can I improve my impression share? It’s a question we’re asked a lot. And, it mostly comes down to your budget and how you spend it. It’s imperative that you use this information wisely. Don’t just increase your spend on an underperforming campaign just because the SIS is low. Sometimes your SIS is low because your advertising is too broad and not relevant, so increasing your budget just expands your reach to more users who won’t give good returns. Moreover, if you can’t increase your budget then don’t panic – in some ways this can be a positive. A low impression share should be seen as an opportunity for you to focus the reach of your campaigns to what works best. By removing or minimising the underperforming parts of your campaign and spending your budget on the parts that are turning a profit you could, in fact, have a more significant impact than simply increasing your spend altogether. It’s also worth noting that nothing can’t be improved by upgrading your campaign’s Quality Scores. So, now you have a more rounded understanding of why Search Impression Share matters.
What are Performance Max Campaigns?
What are Performance Max Campaigns? Google has launched a new ads campaign type: Performance Ma x campaigns. Enhancing your advertising strategy through the power of automation and machine learning, Performance Max campaigns have been introduced with the main objective of generating leads and driving online sales. So, with this in mind, we thought we would delve a bit deeper into what you can expect from Google’s newest ads campaign type: Performance Max (PMax) campaigns. What Are Performance Max Campaigns The Performance Max campaign type leans heavily on a combination of automation and machine learning to support marketers and help them execute their sales objectives. Importantly, PMax campaigns have a wide reach across Google’s broad network of campaign types, reaching customers on Display, Search, YouTube, Gmail and Shopping Ads respectively. Whether your objective is to boost online sales, improve lead generation or increase organic sales, you can achieve your goals by utilising Performance Max campaigns effectively and assuredly. How Do Performance Max Campaigns Work? Performance Max is an automated objective-based campaign type that uses machine learning to serve relevant ads up to audiences through the power of optimal bidding, thus maximising campaign performance. Put simply, a marketer selects a marketing goal and then chooses the conversion type that compliments the objective. In addition, to guarantee that your campaigns are optimized to drive the best ROI via automation, advertisers can also assign more than one goal and several unique values to a single campaign whose objective is to boost conversions. Who Are Performance Max Campaigns For? If your KPIs are centred around increasing online sales or lead generation, then PMax campaigns could seriously improve your chances of realising your objectives. In addition, Performance Max campaigns can help maximise your output without being limited by which channel your ads are served up on. Moreover, PMax campaigns can help you significantly reach people across Google’s broad range of advertising channels via a single campaign, whilst they can also help you get additional reach and conversion value beyond keyword-based search campaigns. So, if your business is goal orientated, then this automated campaign enables you to focus on strategic performance drivers like those listed above. What Are the Main Features of Performance Max Campaigns? There are three key aspects of PMax campaigns. They include: URL Expansion – The default URL Expansion feature selects a landing page based on customer intent so as to drive the best audiences in relation to your goal. This is achieved through machine learning. Asset Groups – In a move away from ad formating, Asset Groups include a set of assets in relation to a singular theme or audience parameters. Audience Signals – By using Audience Signals, you can effectively alert Google that a user is more likely to convert. In addition, PMax campaigns have also a new reporting tool which explains everything from what the machine learning is accomplishing to what signals are in use. This breakdown is a very effective new tool indeed. Performance Max Campaigns Should be Used to Compliment Existing Campaigns and Not Replace Them In short, PMax campaigns should run alongside your core campaigns – you should absolutely not replace or stop running your search campaigns. If anything, by running Performance Max campaigns alongside regular, keyword-focused campaigns, you should see even more improved results. These objective-formed campaigns have so much to offer advertisers looking to reach their audiences whilst simultaneously increasing conversions and sales, however, be cautious of solely depending on them.
5 Ways Old School Marketing Can Build First Party Data
5 Ways Old School Marketing Can Build First Party Data Marketing evolves and changes on an almost monthly basis. Because of this constant evolution, some old school marketing strategies that used to work in the past have now become unpopular. However, as advertisers know, popularity has nothing to do with achieving results. With this in mind, some supposedly old school marketing methodologies still bring about outstanding results, despite not being as popular as they once were. So, I thought I’d take a look back and examine 5 ways old school marketing can build first party data. Promote ‘Buy Online, Pick Up In-Store’ Sales By promoting ‘buy online, pick up-in store’ sales, you’re able to integrate your offline transaction and local customer data with your online location data. By building an audience of offline customers who regularly visit your shop, you’re able to build that rapport with people who may not visit your online store for 60+ days. You can optimise your campaign for ‘buy online, pick up in-store’ sales by targeting people who still value that highstreet experience. Any competent PPC expert should be able to factor these buyer patterns into your paid advertising campaign. It’s also important to remember to get creative with your preferred method of in-store pick up. This can include contactless curbside pickup at nearby stores, for example. This added layer of convenience can re-engage previously redundant shoppers. Prioritise Word-of-Mouth Marketing Before Capturing First Party Data An old-school marketing technique that almost any business can maximise and benefit from is word-of-mouth advertising. According to Nielsen’s Global Trust in Advertising Report, 92% of consumers trust recommendations from others. This also included people they did not even know. Indeed, the majority of consumers trusted word-of-mouth over branded content. So, why not take a look at using influencer marketing tactics to not only scale word-of-mouth marketing up in the digital world, but also use it to capture first party data the old school way – by starting a conversation and building a lifelong connection. Turn In-Store Sales into Online Customers When building an online database, it’s important to upload your offline transaction data, customer data, and local inventory feed to your online dashboard. By building an audience of customers who purchased in-store in the last 30 days, you can optimise your online campaigns based on this first party data. Furthermore, by bringing these old school marketing ways into the twenty first century, you can improve your online campaigns by applying what you’ve learned spending time in the real world and capturing data based on what you see on a day-to-day basis. Relationship Building Most of these old school marketing ways of building first party data rely on one thing: relationship building. There is no marketing software or new innovative technology that can replace an authentic, personal relationship with your customers. While many Google Ads consultants may say that everything can be done online these days, nothing quite replaces the old school marketing trick of picking up the phone or meeting someone face to face in order to foster a genuine report with your customers One of the best ways to learn more about your customer’s buying patterns and turn that into valuable first party data is by building a longstanding relationship and asking them directly about how they shop. Transitioning Between Online and Offline Campaigns When you’re ready to launch an online to offline campaign, it’s important you manage that transition between the two disciplines correctly. Some of the ways you can manage this transition the best way possible include finding a partner network that allows you to tap into their customer network, working with a partner that can enrich your first-party data with additional data of their own, and finding a partner that values their customers beyond their online activity just as much as you do.
Vertical responsive display ads are set to alter how we interact with Google display ads.
Vertical Responsive Display Ads Will Give Advertisers More Power to Shape How We See Ads The current and hugely popular automatic display ad type, responsive display ads – or RDAs, will be undergoing a seismic transformation in the coming months, and will seemingly be replaced by vertical responsive display ads. If you work for a Google Ads agency, this may have come as a surprise, albeit not a good one. However, vertical responsive display ads and their new enhancements are geared towards a much improved mobile experience. So, with this in mind, we thought we’d take a closer look at what vertical responsive display ads and their new features may have in store for the industry in the future. Portrait Images & Videos Vertical responsive display ads are more versatile than their predecessors, and if you’re a Google Ads consultant in particular, you will soon enjoy full autonomy when it comes to using portrait images and videos. Previous iterations required a landscape or square image while machine learning filled in the gaps for mobile ads. With this in mind, this new upgrade should be hailed up and down the land, as advertisers will now have unprecedented control over their ads and how they appear on mobile devices. Auto-generated Vertical Video If you work for a Google shopping agency and don’t have vertical videos to hand, Google will now be able to help create those all-important assets thanks to vertical responsive display ads. Google said: “[We are using] machine learning to speed up the design and iteration process, [so] you can deliver engaging display ads faster than ever.” If you work within strict brand guidelines, it’s always important to cast your eye over the finished product, but rest assured, vertical responsive display ads are here to help you, not hinder you. Image Uncropping A unique feature of vertical responsive display ads is the ability to uncrop images thanks to AI. Google recently noted that: “Automatic improvement lets your products shine by seamlessly expanding to fill the available space.” From less white space to a massive improvement in terms of bold images, advertisers who work for a Google Ads company will soon be able to leverage much-improved image quality as part of their marketing plan. Inspiration If you work for a PPC agency and are looking for inspiration, nowadays Google can help. With vertical responsive display ads, you can fit the ‘creative inspiration’ tool to your ads. This new and innovative tool enables you to take inspiration from some of the best performing ads in the world. Google’s AI searches the web by ad type, collects the data, and applies its findings to your ad creative in a way that feels easy and straightforward. Why Are Vertical Responsive Display Ads Important? In short, Google has said that its users see 2x more conversions on average when using a vertical image or video in a responsive display ad. What this means is that vertical responsive display ads will be a hugely important tool in the future of digital advertising, be it the cropping and uncropping of images or the newfound ‘creative inspiration’ tool.
Use Quality Creative with Automation to Connect with Your Audience
Use Quality Creative Paired with Automation to Connect With Your Customers Creating quality content that connects with your audience en masse can sometimes feel near impossible. Using quality creative paired with automation can help you connect with your customers. Creative automation has been waiting to explode onto the scene for quite sometime now. Startups are desperate to make hyper personalised marketing a reality. There’s no doubt that some PPC experts are reluctant to embrace creative automation. However, ‘quality’ creative paired with slick automation may help convince them to take a positive step in the right direction. What is Creative Automation? Creative automation relies on taking a leap of faith and embracing technology. This way you can upscale content production with the goal of delivering bulk assets fast. Quality creative paired with automation cuts down on administrative tasks associated with content creation. This means that creative executives have more time to focus on valuable work that is aligned with their job role and expertise. What is driving creative professionals out of the advertising industry is the lack of creative control. So, rather than replacing their work with poor AI reproductions and cheap labour, creative automation tools aim to support them by handling the more repetitive aspects of their jobs. Such as creating multiple variations of the same graphic for 5 separate social media channels. How Are Creative Automation Tools Used? With the coming of age of Gen Z, personalised, micro-targeted digital content is in high demand. And Google Ad specialists need to meet this demand head on. With this in mind, creative automation tools are supporting burnt out marketers. Ones who are having to contend with the pressurised demands of personalised content marketing. Without pairing quality creative with automation, designers and content marketers would need to create each asset by hand. This would be essential to ensure high standards are being achieved and brand consistency is being realised. With creative automation tools, the creation of these assets can be automated to save time and resources. While continuing to produce quality reproductions. Maintaining brand consistency is key for any creative professional. Creative automation lets you achieve this while empowering you to push the boundaries in your field. What Can Creative Automation Achieve? What are the benefits of using quality creative paired with automation? Quicker time to market – Creative automation empowers people to up-scale their content fast. Ensuring not only a high-volume, but also a high-quality output. While creative automation ensures a quicker time to market, quality is never compromised. Save money on recruiting talent – By needing less people to execute the more administrative jobs every project requires. Teams can ramin tight knit and deliver more team-led projects. Maintain brand consistency – By automating brand consistency, you can reduce the risk of any mistakes when it comes to brand tone of voice. By combining quality creative with automation, you can enjoy peace of mind that published work is always on-brand We are already seeing leading PPC agencies making the move towards creative automation to reduce costs and improve consistency without, most importantly, sacrificing quality.
Drive Holiday Sales with Google AdWords: Unlocking Christmas Success
Drive Holiday Sales with Google AdWords: Unlocking Christmas Success Last Christmas, did you start your search for the perfect gift on Google? During the holiday sales this year, you won’t be alone. Searches for ‘in stock’ were up over 8,000% year on year. In fact, 49% of surveyed shoppers said they use Google to find new items or products. This makes Google Ads the perfect way to reach audiences at just the right moment when they’re actively searching. With the holiday sales fast approaching, here’s how to unlock Christmas success this year. 1. Find your audience with shopping ads 75% of shoppers surveyed during the holiday sales said that they used a Google product to help with their shopping. Google Ads specialists’ help businesses reach shoppers across the Google Ads network. Including YouTube, Gmail, Search and the Google Display Network. This also includes Performance Max ads – which feature product images and SEO enriched copy. Before you create a successful Performance Max campaign, it’s important you assemble a product feed in Google Merchant Center. That’s a list of products to market, with relevant details and images for each one. Performance Max campaigns also combine your existing product feed with Google’s machine learning. This enables it to test out many combinations of the image and text you provide until it finds the most successful variations tailored to your audiences’ desires. 2. Prioritise Google Search Campaigns With Google Search campaigns, your ads show up alongside search results when people are searching for the products or services your business provides. Running search ads can supplement your normal listings during the holiday sales, and thus boost your visibility. Search campaigns are targeted to the actions you’d like customers to take during holiday sales, whether that’s clicking a link or making a purchase. This goal should reflect your businesses wider objectives, be that to increase ROI or boost engagement on your website. Why not check out some of our case studies and how we’ve helped grow several companies over the years? 3. Launch your campaign before the holiday sales Shoppers are always on the lookout for gift ideas, and they bookmark ads when they see what they’re looking for. Customers often find the best holiday sales when searching months in advance. Ads in locations such as Gmail and YouTube can tap into a customer’s purchase desires without being intrusive, so they work great alongside Google Shopping campaigns, helping to spark your audiences’ interest. If you require any help or want to improve your PPC or Google Ads, then invest in one of our 100% FREE eCommerce Ads audits.
Understanding eCommerce Search Terms in Uncertain Times
Understanding eCommerce Search Terms in Uncertain Times Global uncertainty; economic turmoil; the rising cost-of-living. These are just some of the biggest news stories dominating the news cycle at the moment. And the ecommerce sector. From AI to war, many have turned to Google to get their shopping fix whilst also searching for answers to the world’s biggest questions. I decided to delve deeper into what people are searching for, and how you can leverage these high-growth topics in your eCommerce marketing strategy. 1. Finance Questions Have Increased, Impacting How We Shop Online ‘What is inflation’ was recently one of the most searched phrases in the world. Interest has risen in this question worldwide lately. The state of the global economy is a complex topic that has real-world consequences. So, it makes perfect sense that people are asking a lot of questions in an attempt to try and understand what’s happening in the world and how it may impact them. The state of the global economy is a complex topic that has real-world consequences. So, it makes perfect sense that people are asking a lot of questions in an attempt to try and understand what’s happening in the world and how it may impact them. Online shopping is a great way to compare prices, find bargains and save money from anywhere with an internet connection. Many spend longer in the exploration stage as a result of the recent economic challenges. As a result, the eCommerce industry is now looking for ways to educate people first before even mentioning their products. For example, Google search trends show that search interest for ‘why’ in relation to the word ‘expensive’ grew by 20% across the globe in the last 6 months. These searches have been about everything eCommerce related with a focus on price. 2. Saving Money and Saving the Planet Should be a Priority for eCommerce Brands The latest Google Search trends show that, inflation and sustainability are no longer seen as mutually exclusive. As consumers look for ways to cut costs, many of the more affordable alternatives are also better for the environment. This is something eCommerce brands need to capitalise on – and fast. Research shows that searches for ‘second-hand’ and ‘used’ have increased significantly over the past 6-12 months. No longer do second-hand items project a negative stereotype, as can be seen in the success of apps such as Shpock, Vinted, and Depop. From wedding dresses and washing machines to kayaks and motor homes, the boom in reselling businesses tells a clear story of how people are shopping online. In a report entitled: Retail Experiences of the Future, it was said that packaging was to become a huge subject of innovation. A sea change is coming for most eCommerce businesses who want to continue to profit in 2023. 3. The Luxury Market is Thriving ‘Cheap’ or ‘cheapest’ searches increased last year. However, people still crave luxuries. In fact, consumers are searching for the word ‘luxury’ more than ever before. So, if you’re an eCommerce business that operates within the luxury goods market, then there’s no need to panic. Consumers are looking for smaller luxuries than before. Searches for items such as ‘luxury sunglasses,’ ‘luxury perfume,’ and even ‘luxury underwear’ are taking precedence over much larger products. Another thing that is more common than it once was is that people are planning for bigger purchases much more than before. The data shows that even amid economic uncertainty, consumers are trying to find the right balance between ‘cheap’ and ‘luxury’. And they’re willing to wait for more expensive purchases. Timing is one of the most important factors when it comes to operating an eCommerce business. Clever consumers know that if they plan to make their purchases during particular times of the year, they can get big discounts. So, I’d suggest discounting luxury items during peak bargain seasons.
Understanding Auction Insights
Understanding Auction Insights When it comes to learning more about how your campaigns stack up against your competitors, the auction insights report is the perfect tool. Auction insights help marketers to see how their competitor’s ads impact their own Google Ads performance. Let’s take a closer look at what auction insights are and how to make the best use out of them. What is an auction insights report? Each time a user performs a search for one of your targeted keywords, Google will begin an ad auction which will determine which ads are displayed and where on the results page they will appear. Using the auction insights reports allows marketers to better understand how they compare against other advertisers in these auctions. The report offers five separate data points for marketers to compare themselves against their competitors: Impression Share – This is the number of impressions your ad had, divided by the estimated number of impressions the ad was eligible to receive. Position Above Rate – This shows the number of times another marketers ad in the same auction is displayed in a higher position than yours, when they are both displayed at the same time. Overlap Rate – How frequently a competitors ad received an impression within the same auction as your ad which also received an impression. Top of Page Rate- How frequently your ad, or another advertisers ad depending on the row you are viewing, was displayed at the top of the search results page. Abs. Top of Page Rate – This is the percent of your impressions that are displayed as the first ad above the organic search results. Outranking Share – How frequently your ad was ranked higher than another advertiser’s ad in the auction. This also reports on if your ad was displayed, and another advertiser’s ad was not. To find the auction insights report, navigate to the campaign, ad group or keyword section of your account. You can then select Auction Insights. How to Use Data from Auction Insights By using Auction Insights, marketers can find the answers to questions like: Are there any new competitors that have started to bid on our keywords? How are my competitors impacting my campaign performance? Are there any key terms that our competitors are not currently bidding on? Are my CPCs impacted by how many competitors are bidding on a keyword? Let’s take a closer look at an auction insights report and discover what we can learn: From this we can see that two competitors are bidding in the same auction as us, example 1 and example 2. Example 1 is our top competitor looking at impression share, however we are appearing in a greater number of auctions than they are. But, when example 1 shows up in the auction, their ads are displayed higher than ours around 8 out of 10 times. The insights also reveal that example 1’s ads are in fact showing in first position 50% of the time, Abs. top of page. From these insights, we can deduce that example 1’s marketing team are focused on targeting the top of the search results page and may be using a bidding strategy to achieve this. Our team will have to analyze how their presence at the top of the page has impacted our ad metrics and performance. When we look at the insights from example 2, looking at the impression share it’s clear that this company is much smaller than ours, and therefore has a lower budget for ad campaigns. However, even if this is the case, it’s always good to keep track of them and never discount them. This is just a small glance at the ways that we can use auction insights to learn more about our competitors. Let’s delve in a little deeper and discover how we can use these insights to help with keyword strategy and inform ad copy. Drilling down into Auction Insights Segmenting auction insights by day of the week By segmenting your auction insights report within Google Ads, you will be able to view more detailed information, such as day of the week. This will help you see which days your competitors are targeting the most, this is usually because these days are when they perform best. But, most importantly, you will also be able to view when they have their ads turned off. Taking ad breaks could be due to understaffing, a lack of budget, or lower traffic, however it could also signal a good opportunity to take advantage of the gap and bid in a less competitive auction. Segmenting auction insights by device Auction insights also let you view which devices your competitors are showing up for and where they are more competitive. This is a good opportunity to spot areas where they are weak and take advantage of the market. It’s vital that you never make changes that go against your data, so if a certain device has a history of not working for you, don’t push it harder just because you notice a gap in your competitor’s campaign. But, if you know mobile is a strong avenue for you, and your competitors are slacking in that area, you should definitely look to maximise in this area. Using Auction Insights to inform Ad Copy Once you know who you’re competing with, how do you stack up against them? If they’re more expensive, showing better prices in your ads will pull more users to you. If not, are there USPs you have that set you apart from the competition? Common Scenarios Now we’ve drilled down into some of the ways you can utilise auctions insights, let’s take a look at some common scenarios and the ways you can use the data to derive insights to inform decisions. There’s a competitor in my auction insights that has a completely different service to me. Drill down into your campaigns and find exactly where you overlap with them. You may be using keywords that are too
Top 5 Features in Google Analytics 4
Top 5 Features in Google Analytics 4 Google Analytics 4 may not be your favourite platform, but there are a few features in Google Analytics 4 worth looking forward to. Due to a plethora of functionality problems, Google Analytics 4 was a bit disappointing – and it certainly wasn’t warmly received by a lot of the best Adwords companies in the industry. However, this doesn’t mean that there aren’t a number of new features in Google Analytics 4 to get excited about. So, I thought I’d look at the top 5 features in Google Analytics 4 that could alter your perception of the platform in 2023. 1. Features in Google Analytics 4: Predictive Analytics Predictive analytics is Google’s latest way of trying to put its machine learning to good use. When you set up purchase events, Google starts gathering the data necessary to create predictive audiences for purchasers. Only when this process has run its course does predictive analytics come in handy Once populated, you are able to use the predictive audiences as comparative segments throughout GA4. This is why predictive analytics is one of the most highly anticipated new features in Google Analytics 4. 2. Features in Google Analytics 4: Custom Reports In the new look Google Analytics 4, you’re granted access to Explorations. This lets you create custom reports. These reports are laid out much like an Excel spreadsheet with tabs across the top, and each tab with its own unique data. This new Google Analytics feature enables you to create tables for cohorts and segments, making reporting much easier. You can even share these new look reports with your clients. Print them as a PDF or download it as an Excel sheet, for a seamless process. At PPC Geeks, thanks to our expert reporting skills, our Trustpilot reviews are exceptional. Check them out today. 3. Features in Google Analytics 4: Create and Track Up To 300 Events You shouldn’t need to be a developer to be able to track your events. Thanks to GA4, you can now create and track up to 300 events. And, you can also create and track up to 300 of these events per property. From auto tracked events to enhanced measurement events, this new feature in Google Analytics 4 has got your tracking needs covered in 2023. 4. Features in Google Analytics 4: Customise Automated Tables Previous iterations of Universal Analytics served up countless hard to read tables. In Google Analytics 4, anyone with admin access can customise any data presented in any report. From dictating the dimensions to customising the metrics used during a single session, this new feature in Google Analytics is hotly anticipated. Plus, you can even save the view of your table so it stays that way the next time you log on. 5. Features in Google Analytics 4: Create and Track Up To 30 Conversions Conversion tracking in Google Analytics 4 is even more seamless than event tracking. Once the event is tracked in GA4, you can mark it as a conversion by hovering over it and clicking the option. In Google Analytics 4, you can track up to 30 conversions and delete other conversions as and when you desire.
Top 5 eCommerce Marketing Ideas for the New Year
Top 5 eCommerce Marketing Ideas for the New Year Let’s talk about the biggest eCommerce marketing ideas for 2023. eCommerce itself is an industry on the up. But what are the newest, most trendiest eCommerce marketing ideas for the new year? From some of the world’s most renowned retail giants to SMEs with an eye for the next big idea, I’ve rounded up 5 of the best eCommerce marketing ideas for the new year. eCommerce Marketing Idea No.1: Make Mobile Shopping an Integral Part of Your Service Now, you may look at yourself and think: isn’t mobile shopping already part of my service? If so, great. But if it isn’t, then you need to make mobile shopping an integral part of your business in 2023. One key eCommerce marketing idea that is circling at the moment is App eCommerce. Having an eCommerce app that is fit for purpose is going to be important in 2023. That could mean providing mobile payment solutions or making the whole user experience more mobile friendly. eCommerce Marketing Idea No.2: Provide Your Customers with Flexible Payment Options 2022 has seen the rise of Klarna and Clearpay. Indeed, as the cost of living crisis looks set to continue in 2023, it’s vital your Google Shopping agency is aware of the desire for more flexible payment options. One of the most important eCommerce marketing ideas you should look to adopt in 2023 is a flexible payment strategy. You risk losing a sale in the new year unless you provide several flexible payment solutions. You can offer subscription models, or incremental payment methods like Klarna, Clearpay and GoCardless. eCommerce Marketing Idea No.3: Personalise the Shopping Experience Through AI and VR Augmented Reality (AR) and Virtual Reality (VR) have transformed the online shopping experience. With shoppers looking to immerse themselves in your online shop without leaving the house, AI and VR are here to stay in 2023. By combining VR and AI, you can incorporate elements of the real world into your eCommerce shop. This provides your customer with an enriched online experience which is only guaranteed to increase your conversion rate. Why open a physical shop when you can bring your shop to the customer while they’re relaxing at home? eCommerce Marketing Idea No.4: Incorporate 3D and CGI into Your Ad Creative While the eCommerce marketing idea of using 3D and CGI in your ad creative isn’t new, it is something I expect to grow in 2023. 3D eCommerce combines AI and VR to embed 3D models of your products into your eCommerce website. Incorporating these technologies into your marketing plan is also cheaper and easier because there is less need for a traditional photoshoot. Driven by the consumer, I’m expecting the idea of 3D and CGI advertising content to go mainstream in the new year. eCommerce Marketing Idea No.5: Value Customer Research More than Ever The digital eCommerce is ever evolving, meaning you must be comfortable with living in a constant stage of change. That said, the best way to stay ahead of the game is by using your customer research wisely. I recommend you start using your research to segment customers for improved audience targeting. And use your newfound information to create a more personalised shopping experience.