New Improvements to Image Extensions Within Google Ads In January, Google, and Google Ads in particular, will begin rolling out a raft of image extension improvements to desktop devices, signalling an aligning between mobile and desktop devices.  When the update goes live in the coming weeks and months, google ads experts that are using image extensions for mobile devices, be

New Trademark Complaints Rules in google Ads In a recent announcement, Google unveiled its vision for how it will process trademark complaints in the future. In a powerful, albeit brief statement, Google announced it will only accept trademark complaints against specific advertisers or ads.  Starting 24 July, Google will only take into consideration complaints made against specific advertisers and ads.

New UET Insights for Microsoft Advertising Automatically enabled on a rolling basis starting this July, Microsoft has announced the introduction of UET Insights – an interesting new feature which will help businesses understand user engagement more effectively.  UET Insights will help PPC experts better meet the needs of their clients and drive more traffic and conversions not only through their

Pinterest and Amazon Partnership for Seamless Shopping Experience As of April, Pinterest and Amazon have partnered together for a multi-year advertising partnership in order to provide users with a seamless shopping experience.  Beginning later this year, the partnership will be a multi-quarter implementation. With over 460 million users, Pinterest is aiming to capitalise on our insatiable desire to move seamlessly

Tips on How to Prepare for the Holiday Marketing Season Black Friday; Cyber Monday; Christmas, and Boxing Day are seasons you would rightly associate with winter. Not July. However, now is the time marketers should be preparing for the holiday season, despite it being every advertisers’ worst nightmare. Nevertheless, the holiday season can also be a time of great success,

Scaling Your Business: 5 Strategies for Sustained Growth Businesses have been experimenting with more creative ways of reaching new audiences, staying relevant and building sustained growth. Take Covid-19 for example – marketing ideas that worked in pre-pandemic times now seem outdated and obsolete. Even ideas that worked 12 months ago don’t mean sustained growth in 2023.  Scaling your business for

Smart Bidding: How to Bid Like a Pro in Google Ads Google’s automated ‘Smart Bidding’ feature is hardly new. It is, however, a widely misused and misunderstood feature that, only now, marketers are starting to grasp and utilise properly.  From Enhanced CPC to Target ROAS, to Target Cost Per Acquisition to maximise conversions, there are a number of automated Smart

The 13 Best Design Agencies for eCommerce Brands When you hire one of the best design agencies for eCommerce brands in the world, you’re hiring a team of experts who know the ins-and-outs of eCommerce web design, and can guide you through the entire process and deliver an outstanding website at the end of it.  But it is also worth

The 8 Best Hosting Platforms for eCommerce If you are planning on opening an online shop, then you need to seriously consider what eCommerce hosting platform you are going to use  The best types of hosting platforms equip you with the tools you need to build, operate and manage your eCommerce website while running ads alongside it.  A hosting platform