The Benefit of Dynamic Search Ads in Google Search Campaigns Dynamic Search Ads, or DSAs, have been around for a long time but most marketers have either never tried them or are unsure of their benefits. Using a DSA is an easy way to quickly scale traffic to your website, while revealing new keyword opportunities that you otherwise may have
The Future of Retail: Thriving in a Cross Channel Sales Environment The world’s economy is still reeling, and businesses are only now beginning to unravel the long-term consequences. Amid the steady rise of eCommerce and changing customer behaviours and expectations, many retailers are beginning to reconsider the role of their bricks-and-mortar shop. Many are choosing to adopt a cross channel
The Importance of First Party Data in a Post-Cookie World Be it first-party data, second-party, or third-party cookie data, understanding why customer data is important to the success of your advertising strategy is inherently multifaceted. First-party data in a post-cookie world is now more valuable than ever before. Though it’s useless without the right processes in place. Given the increasingly important
The Next Stage for Google Merchant Centre Google has confirmed that by 2024, Google Merchant Centre will be replaced by Merchant Centre Next which, according to a Google spokesperson, will be automatically pulling in products, pricing, imagery and more from your website. Officially unveiled at Google Marketing Live 2023, Google announced a new, simplified version of Merchant Centre, called Merchant
Tis’ the Season for Profit: Supercharge Your Christmas Ads Christmas ads are tough to get right. And while some brands reap huge profits, many struggle to achieve commercial success. There are many factors that influence the success of Christmas ads and seasonal marketing strategies. While the key principles of B2B advertising remain the same, running an eCommerce campaign at Christmas
Top 5 eCommerce Marketing Ideas for the New Year Let’s talk about the biggest eCommerce marketing ideas for 2023. eCommerce itself is an industry on the up. But what are the newest, most trendiest eCommerce marketing ideas for the new year? From some of the world’s most renowned retail giants to SMEs with an eye for the next big idea,
Top 5 Features in Google Analytics 4 Google Analytics 4 may not be your favourite platform, but there are a few features in Google Analytics 4 worth looking forward to. Due to a plethora of functionality problems, Google Analytics 4 was a bit disappointing – and it certainly wasn’t warmly received by a lot of the best Adwords companies in
Understanding Auction Insights When it comes to learning more about how your campaigns stack up against your competitors, the auction insights report is the perfect tool. Auction insights help marketers to see how their competitor’s ads impact their own Google Ads performance. Let’s take a closer look at what auction insights are and how to make the best use out
Understanding eCommerce Search Terms in Uncertain Times Global uncertainty; economic turmoil; the rising cost-of-living. These are just some of the biggest news stories dominating the news cycle at the moment. And the ecommerce sector. From AI to war, many have turned to Google to get their shopping fix whilst also searching for answers to the world’s biggest questions. I decided