Drive Holiday Sales with Google AdWords: Unlocking Christmas Success Last Christmas, did you start your search for the perfect gift on Google? During the holiday sales this year, you won’t be alone.  Searches for ‘in stock’ were up over 8,000% year on year. In fact, 49% of surveyed shoppers said they use Google to find new items or products. This

Use Quality Creative Paired with Automation to Connect With Your Customers Creating quality content that connects with your audience en masse can sometimes feel near impossible. Using quality creative paired with automation can help you connect with your customers.  Creative automation has been waiting to explode onto the scene for quite sometime now. Startups are desperate to make hyper personalised

Vertical Responsive Display Ads Will Give Advertisers More Power to Shape How We See Ads The current and hugely popular automatic display ad type, responsive display ads – or RDAs, will be undergoing a seismic transformation in the coming months, and will seemingly be replaced by vertical responsive display ads.  If you work for a Google Ads agency, this may

5 Ways Old School Marketing Can Build First Party Data Marketing evolves and changes on an almost monthly basis. Because of this constant evolution, some old school marketing strategies that used to work in the past have now become unpopular. However, as advertisers know, popularity has nothing to do with achieving results. With this in mind, some supposedly old school

What are Performance Max Campaigns? Google has launched a new ads campaign type: Performance Ma  x campaigns. Enhancing your advertising strategy through the power of automation and machine learning, Performance Max campaigns have been introduced with the main objective of generating leads and driving online sales.  So, with this in mind, we thought we would delve a bit deeper into

Why Search Impression Share Matters When creating a paid search strategy, it’s vital not to overlook or underestimate the importance of the Search Impression Share. One of the most valuable factors of paid advertising, Search Impression Share is the number of times your ad is ‘served’ in relation to how many times your ads could have shown. But what makes