Google Ads SOP: Display Ads Objective To create, optimize, and manage Google Display Ads to increase brand visibility and drive targeted traffic to the website. Prerequisites Access to Google Ads account Access to website analytics (e.g., Google Analytics) Knowledge of target audience and marketing objectives Approved ad creatives (images, logos, headlines, descriptions) Step-by-Step Procedure 1. Planning and Preparation Define Objectives:

Google Ads Performance Max 1. Introduction Performance Max campaigns leverage Google’s automation and machine learning to optimize your ads across all Google channels. This SOP outlines the steps to create, manage, and optimize these campaigns. 2. Prerequisites Google Ads account access Conversion tracking set up in Google Ads High-quality creative assets (images, videos, text) Defined marketing goals and KPIs 3.

Google Ads SOP for Shopping Ads 1. Initial Setup 1.1 Create a Google Merchant Center Account Step 1: Go to Google Merchant Center. Step 2: Sign in with your Google account. Step 3: Enter your business information and accept the terms and conditions. Step 4: Verify and claim your website URL. 1.2 Link Google Merchant Center to Google Ads Step

Google Ads Video Campaigns Objective: To effectively create, manage, and optimize Google Ads Video campaigns to achieve maximum ROI and reach the target audience efficiently. Tools Required: Google Ads Account Video Ad Content Google Analytics (for tracking) Step 1: Campaign Planning Define Objectives: Brand Awareness Lead Generation Product Promotion Website Traffic Identify Target Audience: Demographics (age, gender, location) Interests and

Google Ads SOP for Demand Gen Ads 1. Objective To create, manage, and optimize Demand Generation ads on Google Ads to increase brand awareness, drive traffic, and generate leads. 2. Preparation Define Goals: Determine the specific goals for your Demand Gen campaign (e.g., brand awareness, lead generation, website traffic). Set measurable KPIs (Key Performance Indicators) such as impressions, clicks, CTR

Standard Operating Procedure (SOP) for Google Smart Ads Purpose This SOP aims to provide a step-by-step guide for creating and managing Google Smart Ads to ensure effective and efficient advertising campaigns. Scope This SOP applies to all team members responsible for managing Google Ads campaigns. Responsibilities Campaign Manager: Oversees the creation and optimization of Google Smart Ads. Content Team: Provides

Google Ads Remarketing Tag Setup Objective: To create and manage effective remarketing tag ads on Google Ads to re-engage users who have previously visited the website and encourage them to convert. Prerequisites: Access to Google Ads account. Access to the website’s codebase to install the remarketing tag. Basic understanding of Google Ads and remarketing concepts. 1. Setting Up Remarketing Tag