Setting Up Facebook Image Ads Purpose: To provide a detailed guide for setting up Facebook Image Ads to drive traffic to the blog site effectively. Scope: This SOP covers the steps required to create, configure, and launch Facebook Image Ads. Responsibilities: Marketing Team: Responsible for creating and managing the Facebook Image Ads. Content Team: Provide the necessary content and images
Setting Up Facebook Leads Ads Objective: To generate leads for the blog site by setting up and running Facebook Leads Ads. Prerequisites: A Facebook Business Manager account. Admin access to the Facebook Page. A Facebook Ads Manager account. Content or offer to entice leads (e.g., eBook, newsletter subscription, exclusive content). A clear understanding of the target audience. Step-by-Step Process: Step
Setting Up Facebook Video Ads Objective: To create and launch Facebook Video Ads to drive traffic to the blog site and increase engagement. Tools and Resources Needed: Facebook Business Manager account Facebook Ads Manager A well-prepared video ad (30-60 seconds recommended) Ad copy and headlines Target audience information Budget and bidding strategy Procedure: 1. Access Facebook Ads Manager Log in
Setting Up Google Tag Manager for Google Analytics Purpose To ensure proper tracking of website analytics by setting up Google Tag Manager for Google Analytics. Scope This SOP applies to the digital marketing team and web developers responsible for website analytics. Prerequisites Access to the Google Tag Manager account. Access to the Google Analytics account. Administrative access to the website’s
Setting Up Google Analytics Purpose: This SOP outlines the steps to set up Google Analytics (GA) on your website, ensuring proper tracking and data collection for analysis and reporting. Scope: This procedure applies to all website administrators and developers responsible for implementing and maintaining Google Analytics. Prerequisites: Access to the Google Analytics account. Administrator access to the website’s CMS
Setting Up Server-Side Tracking in Google Analytics 1. Introduction Server-side tracking involves sending data directly from your server to Google Analytics, bypassing the user’s browser. This method enhances data accuracy, reduces the impact of ad blockers, and improves data security. 2. Prerequisites A Google Analytics 4 (GA4) property set up. Access to Google Tag Manager (GTM) Server-Side container. A web
Setup Conversion Tracking for Google Analytics Objective To establish a consistent and efficient process for setting up conversion tracking in Google Analytics to measure the performance of various marketing campaigns and user actions on the website. Prerequisites Admin access to the Google Analytics account. Admin access to the website’s content management system (CMS) or access to the website’s source
Setting Up Conversion API for Google Analytics (2024 Update) Objective: To configure the Conversion API (CAPI) for Google Analytics to enhance data tracking and attribution. Prerequisites: Access to your Google Analytics account Access to your website’s backend or tag management system Google Tag Manager (GTM) installed on your website (optional but recommended) Basic understanding of JavaScript and web development Steps:
Setting Up a Custom Event on Google Tag Manager for Google Analytics (GA4) Objective: To track a custom event on a website using Google Tag Manager (GTM) and send the data to Google Analytics (GA4). Prerequisites: Access to the website’s GTM account. A configured GA4 property. Steps: 1. Login to Google Tag Manager Go to Google Tag Manager. Sign in