Setting Up Custom Events on GA4 Objective To track specific user interactions on your website by setting up custom events in Google Analytics 4 (GA4). Prerequisites Access to the GA4 property for your website. Basic knowledge of JavaScript (for implementing events on the website). Google Tag Manager (GTM) access (recommended for easier implementation). Steps Step 1: Define Your Custom Event
Setting Up Custom Dimensions in GA4 Objective: To configure and implement custom dimensions in GA4 for better data analysis and reporting. Prerequisites: Access to your GA4 property. Proper permissions (Editor role or higher) in GA4. Access to the website’s code or Tag Manager (if using GTM). Steps: Log in to GA4: Go to Google Analytics. Select the GA4 property where
Setting Up a Dashboard in Looker Studio 1. Purpose The purpose of this SOP is to provide detailed instructions on setting up a dashboard in Looker Studio to visualize and analyze data efficiently. 2. Scope This procedure applies to all team members responsible for creating and managing dashboards in Looker Studio. 3. Prerequisites A Google account with access to Looker
Managing Audience in Looker Studio (2024 Update) 1. Introduction This SOP outlines the procedures for managing and utilizing audience data in Looker Studio. It covers how to create, segment, and analyze audience data to improve website performance and marketing efforts. 2. Prerequisites Access to Looker Studio with appropriate permissions. Google Analytics and/or other data sources integrated with Looker Studio. Basic
Looker Studio in E-Commerce 1. Purpose The purpose of this SOP is to guide the setup and usage of Looker Studio for monitoring and analyzing e-commerce website data. This will help in making informed decisions based on data insights. 2. Scope This SOP covers the setup of Looker Studio, integration with e-commerce platforms, creation of dashboards, and analysis of key
User Journey in Looker Studio (2024 Update) Objective: To outline the process for tracking and analyzing the user journey using Looker Studio, leveraging the 2024 updates to optimize user experience and data-driven decisions. Tools and Requirements: Access to Looker Studio Google Analytics integration Looker Studio 2024 features User journey mapping tools (optional) Steps: 1. Setup and Integration 1.1 Access Looker
Integrating YouTube Data in Looker Studio 1. Introduction Purpose: To outline the steps required to integrate and analyze YouTube data in Looker Studio using the latest 2024 updates. Scope: This SOP covers the process from connecting YouTube data sources to creating visualizations and reports in Looker Studio. 2. Prerequisites A Looker Studio account. Access to the YouTube Data API. Necessary
5 Quick Ideas to Improve eCommerce Sales You’ve launched an amazing eCommerce shop. You’ve picked incredible items; built an outstanding website, and are ready and prepared to watch the sales flood in. But you’ve realised quickly that you need to improve eCommerce sales, and fast. Improving eCommerce sales isn’t always easy. But there are some quick ideas to improve eCommerce
5 Tips for Achieving Performance Max Success Performance Max combines world class automation technologies across bidding, targeting, creatives and more to help drive growth across your organisation, be it conversions and value or ROI and ROAS. Performance Max is built to achieve optimum performance across a wide range of advertising objectives and marketing channels. I’m taking an in-depth look at