Data-Driven Attribution Will Soon be the Default Attribution Model for all New Google Ads Conversion Actions In a conscious decision to move away from the last-click model, Data-Driven attribution will soon be the default attribution model for all new Google Ads conversion actions. As we have discussed recently, Google is moving towards a more privacy-focused search experience for its users
Deep Dive: How to Improve Expected CTR Expected CTR can be defined as a keyword status that is used to measure the likelihood that your ads will get clicked on when displayed for that keyword. This is regardless of what position your ad is in, ad extensions and other formats that may affect the prominence of your ad. To determine
Exciting New Features for Google Discovery Campaigns Explained In a recent announcement, Google unveiled three exciting new features for its Discovery Campaigns. According to Google, brands are already experiencing a 94% increase in sales from prospective customers. With a 28% year-on-year increase in return on advertising spend, Google Discovery ads have been upgraded, with new tools announced to help brands
Exciting New Features for Microsoft Advertising From the new AI-powered Microsoft Bing and Edge to the adoption of the likes of GPT-4, Microsoft has announced several new features for Microsoft advertising. Microsoft has been enjoying somewhat of a renaissance of late, with over half a billion customers engaging with its chat features, while its users have created over 200 million
Exciting New Merchant Reports in Google Search Console Google has been transforming, with numerous new tools, features, and updates being announced to great acclaim from Google Ad consultants. Google Search Console has now unveiled new clicks and impressions reports for product snippets and merchant listings. In a recent announcement, Google unveiled an update to the search console which allows retailers
The New iOS14 Update and What it Means For Your Facebook Ads From tracking indicators to a very public war between two of the world’s biggest businesses, the iOS14 update has sparked not only a very real conversation about advertising and its handling of people’s privacy, but it has also massively disrupted one of Facebook’s most used functions – Facebook
From Clicks to Bricks: How Cross Channel Sales Can Transform Your Business How do you go from clicks to bricks? Cross channel sales can completely revolutionise your business. The bricks and clicks business model brings together the running of an eCommerce store and a physical store to maximise potential profits. And while e-commerce sales are ever-increasing, most consumers continue to
How to Improve Ad Relevance Do you want to boost your ad visibility, and overall Quality Score and see a better click-through rate? If so, it’s time to take a deep dive into ad relevance! If you’re not sure where to begin, worry not. This article covers how to improve your ad relevance with simple steps. So first things first,
From Good to Great: Transforming Your Business with Strategic Growth There are a plethora of books, models and self-proclaimed experts who claim to possess the key to strategic growth. Despite this, there are a few principal components of any organisation to improve to achieve greatness. So, what are these characteristics? And how can they help you achieve significant growth? 1.