Google Analytics 4 – Launches New Custom Funnel Reports GA4 custom funnel reports have landed, helping you identify steps in your sales funnel that need drastic improvement. So, how do GA4 custom funnels work? And how can you get the best out of this latest piece of equipment? How Do GA4 Custom Funnels Work? GA4 custom funnel reports are created
GA4: Key Differences from UA3 Unless you are new to the marketing industry, you will be all too well aware of the transition to Google Analytics 4, which took place on July 1 and spelled the end for Universal Analytics. Because of this new dawn, it’s important Google Ad specialists learn the key differences between Universal Analytics and Google Analytics
Add YouGmail Ads and Their Future Within Discovery Campaigns r Heading Text Here On 1st July 2021, Google is making some big changes to Gmail Ads which could seriously impact many marketers. Before we delve into the change and what it means for future campaigns. Let’s take a look at how Gmail Ads currently work. What are Gmail Ads? Gmail
Google to Overhaul Ad Tracking on Android Devices Tech giants Google are set to overhaul their Google Ad tracking software on Android devices, with the aim to make Android more private, however, the initial move is likely to raise trust issues amongst the online community. Google announced it will begin the process of overhauling their Google Ad tracking software on
Google Ads Launches New AI Powered Travel Goals For Performance Max Performance Max for travel goals is Google’s new AI-powered tool for hotel marketers. It is designed to aid creation of multi-format ads and reach more travellers across many channels. The launch of Google Ads’ new AI-powered travel goals for Performance Max was greeted with great acclaim from hotel advertisers
Google Ads to Begin Identity Verification In an endeavor to ensure a safe, transparent, and reliable service, Google is selecting users at random to complete identity verification for their Google Ads account. This has come to light as some users – as of February 2021 – received an email asking for them to submit both their legal name and address.
Google Ads to Phase Out BMM & Expand Phrase Match Google Ads has recently started to phase out Broad Match Modifier (BMM) and expand Phrase Match. The change will see Phrase Match begin to include additional BMM traffic and all support for BMM will stop. What Were BMM and Phrase Match before the change? Before the changes, if an advertiser
Google Ads: Dynamic Search Ads To Performance Max As the marketing world gets to grips with Google Analytics 4, users have been noticing a particular notification lately when building Dynamic Search Ads campaigns. Google Ads is asking marketers to ‘upgrade’ from Dynamic Search Ads to Performance Max campaigns. Many PPC experts think that dynamic Search Ads will not last much
Google Advertising Policy Update for Dangerous Products In a recent statement, Google announced it has updated its marketing policy to restrict ads for products with an imminent risk of death or grievous bodily harm. Imminent risk is defined as an ‘immediate threat in which you must believe death or serious physical harm could occur within a short period of time’.