Google Combines Smart Display and Standard Display Campaigns As recently as September, Google Ads have announced the combination of both Smart and Standard Display campaign options. So, because of this recent update, advertisers will now not have to manually choose a Smart Display campaign, instead you will now view Google Ads as a new campaign-building experience. So, what does this
7 Best Practices to Increase ROI with Google Ads With over an 86% share of the UK search engine market space, Google AdWords is the most powerful marketing platform in the world, and so, there are a multitude of Google Ads best practices that are a hugely important part of any retail or advertising strategy. From a myriad of Google
Google Launch Performance Max Campaigns to All Advertisers After launching as a beta in October last year, Google Ads has launched Performance Max campaigns to all advertisers. Giving your advertising strategy the boost it needs through the power of machine learning, Performance Max campaigns are now the main objective of driving leads and generating online sales. So, as this new
Google Merchant Center Adds Customer Support Customer support is important because it bridges the gap between you and your customers. Providing quality customer support helps with customer retention and your reputation. It’s also a good tool to help boost everything from brand loyalty to customer acquisition. So, is there any wonder why Google has added a new customer support feature
Google Merchant Centre: How to Boost Your Product Visibility It’s important to know how best to boost your product visibility. Even more so now that Google has launched its much talked about ‘Buy on Google’ campaign. This means most retailers can sign up for Google Shopping Actions. And link their products without paying the 12% commission Google once charged for
Google Shares Further Insights Into Audience Signals & Their Impact On Performance Max Campaigns. Most recently, Google has shared further insight on how marketers can guide their most recent Google Ads campaign type: Performance Max. Those of you working for a Google Ads agency at the moment may be struggling to process this new ad type, so, with this in
Google Shopping Insights: How to Use Data to Improve Your Campaigns Google Shopping Insights gives advertisers a comprehensive understanding of a product’s popularity. Using search volume data, Google Shopping Insights provides a brief overview of relevant online shopping trends. With Google Shopping Insights, retailers, manufacturers, and their Google Shopping agency can see how products perform over time. They can also
Google Shopping Trends and Predictions for 2023 and Beyond Over the past 12 months, several Google Shopping trends have emerged. For instance, last year, for many retailers, Cyber Monday outperformed Black Friday sales. This was just one of several Google Shopping trends which emerged throughout 2020. Shoppers spent over £10M last Black Friday, highlighting the sheer strength of the eCommerce
Google Smart Display Campaigns: How They Work & How to Use Them Successfully Google Smart Display campaigns need not be something to fear. In this blog, we want to let you know how exactly Google Smart Display campaigns work and why you should be leveraging them. What Are Smart Display Campaigns? Google Smart Display campaigns are fully-automated, performance-driving campaigns, designed