Exciting New Features for Microsoft Advertising
Exciting New Features for Microsoft Advertising From the new AI-powered Microsoft Bing and Edge to the adoption of the likes of GPT-4, Microsoft has announced several new features for Microsoft advertising. Microsoft has been enjoying somewhat of a renaissance of late, with over half a billion customers engaging with its chat features, while its users have created over 200 million images with Bing Image Creator – indeed, Bing has also grown to exceed 100 million daily users and installs. With more and more PPC experts turning to Microsoft to achieve success for their clients, I thought it was time to inspect all these new features for Microsoft advertising. New Features for Microsoft Advertising: AI-Powered Search With AI-powered Bing and Edge, Microsoft has transformed one of the largest collections of software in the world by hugely expanding its capabilities. AI-power is one of the most exciting new features for Microsoft advertising and is helping to open up Bing to a larger audience. That said, moving from text-only search & chat to a tool that is more visual with rich images and video content is also one of the main reasons this new feature has been prevalent. By opening up the platform to developers, third parties, and PPC management experts, back-end users can now build on top of Bing to tailor it to their specific needs. New Features for Microsoft Advertising: More Visual Search Visual tools are a critical way people search, create and gain understanding, especially as the brain processes visual information a lot faster than text. It’s also worth noting that Microsoft has always been known for its visual experiences including features like Knowledge Cards and visual search. That being said, one of its most exciting new features worth noting is that Microsoft is now delivering that same visual service in chat. It’s introducing richer, more visual answers including charts and graphs and updated formatting of answers, helping you locate the information you desire more easily. This will come as good news for Google Ad specialists who have grown tired of Google’s text heavy interface. New Features for Microsoft Advertising: Redesigned Microsoft Edge Not a new feature exactly, but Microsoft has redesigned Microsoft Edge. This tool has always supported your endeavors when trying things out on Bing for the first time, be that launching a website or adopting AI. From a more streamlined look and semi-transparent visual assets to incorporating visual search in chat so users can upload images and search for related content, the redesign of Microsoft Edge is without doubt one of the most highly anticipated new features for Microsoft advertising. New Features for Microsoft Advertising: Third-Party Platform One of the new features for Microsoft advertising is a complete overhaul of Bing and how it has become a platform rather than simply a product. Microsoft has built various third-party plug-ins into the Bing chat experience, creating a platform for developers to integrate everything from GPT-4 to OpenTable. Indeed, Microsoft is working with its partners at OpenAI to make it simpler for developers to take advantage of these exciting new features. There’s no doubt that these types of tools will be a game-changer in the transformation of Bing and to advance opportunities for its third-party users.
Bing Image Creator and AI-Powered Creative From Microsoft
Bing Image Creator – AI Creative From Microsoft Microsoft is launching Bing Image Creator, a forward-thinking and highly anticipated AI-powered visual content creation tool. Bing Image Creator, designed for the new Bing and Microsoft Edge platform, enables users to generate images by describing them in their own words. Providing a more engaging chat experience and a seamless content creation process, Bing Image Creator has piqued the interest of many Microsoft Bing users. In a recent announcement, Microsoft cited a study that indicated that ‘the human brain processes visual information 60,000 times faster than text, making visual tools essential for searching, creating, and understanding content.’ According to Bing, images are the second most searched category after general web searches. Here’s everything you need to know about Bing Image Creator and the power of AI. How Will Bing Image Creator Operate in Microsoft Edge? Thanks to the advancement of AI, Bing Image Creator will be integrated into Bing Chat. It will also be available in ‘Creative’ mode. How does it work? One way is generating images by inputting a description. This provides the AI with context for it then to decide on an art style that matches your image brief. This update makes Microsoft Edge the only browser in the world with integrated AI-powered image generation tools. This new feature is accessible from the Bing Image Creator area, which can be found in the sidebar or Bing chat. How Will Bing Ensure User Safety? Microsoft is keen to stress its commitment to user safety. It also noted how it was dedicated to ‘responsibly developing and deploying AI systems per their Responsible AI principles and standards.’ The software giant has also made significant steps to ensure this, partnering with OpenAI – safe AI implementation specialists – to guarantee the ethical use of Bing Image Creator. Furthermore, measures have been put in place to reduce the generation of harmful images. Each image the AI creates is stamped with a modified Bing icon to indicate that it’s AI-generated. This was one of the biggest criticisms the software faced, and Microsoft has made a substantial investment in addressing these issues. When Can We Expect to See a Bing Image Creator? I can expect to see these AI-generated images sooner than expected. Microsoft is launching Bing Image Creator in a phased approach, testing it with a set of preview users before a broader beta release. Microsoft plans to make the tool available in Balanced and Precise modes before optimising its functionality as and when the software develops. What Are AI-Powered Knowledge Cards? It’s clear that Microsoft is making serious investment in image creation in 2023-2024. In addition to Bing Image Creator, it is also launching Visual Stories and Knowledge Cards 2.0. These new additions aim to provide more engaging, interactive, and modern content including charts, graphs and timelines, to name but a few. Microsoft’s introduction of Bing Image Creator is another substantial step in artificial intelligence content creation and how we digest visual information.
Microsoft Launches Revolutionary AI-Powered Bing
AI-Powered Bing Search and Edge Tech giants Microsoft are set to launch a new, AI-powered search engine. In addition to adding ChatGPT by using GPT-3.5, 4, 4o, Bing is also applying AI to improve the relevancy of its core search ranking engine. Corporate VP & Consumer CMO at Microsoft, Yusuf Mehdi, announced the innovation this week. This AI-powered Bing search engine looks set to take the industry by storm. And here at PPC Geeks, we’re keen to get ahead of this latest advancement. What Do We Know So Far About the AI-powered Bing Search Engine and ChatGPT? Bing is set to be one of the first search engines to use a new ChatGPT designed solely for search-based functions. Microsoft said this version of OpenAI’s ChatGPT is faster, more accurate, and customized for search using GPT-3.5, 4, 40: New Homepage – I noticed the emergence of a new ChatGPT x Bing interface online, though only now have visuals been released. With the new homepage, Bing greets searchers with the message “Ask me anything.” Bing prompts searchers to ask questions and get complete answers in return Changes to Core Search – Microsoft also announced new core search index improvements thanks to GPT-3.5, 4, 40. The company said it applied AI to Bing’s core search ranking engine and the result was a substantial improvement in relevancy, which for Bing is monumental New Look Search Engine – Now, search results appear on the right side of the search results page and include annotations that cite sources. Thanks to ChatGPT, Bing can now provide more ‘real-time’ answers using the Bing index. However, Microsoft was keen to stress that these results won’t always be perfect, which is why they have promised to include feedback links Prometheus Model – Microsoft announced it is using its Prometheus model to power its new AI integrations. Microsoft said this model helps improve relevancy, annotate answers, provide up-to-date results, understand geolocation, and increase safety. Why is it Important to Care About an AI-Powered Bing Search? Why is it important to care about Microsoft’s latest announcement? Firstly, CEO, Satya Nadella, opened the recent event by saying how we are living in incredibly exciting times. And he’s right. They are exciting times and at PPC Geeks, we’re keen to be a part of them. AI technology is reshaping and slowly revolutionizing our understanding of the search. The addition of AI chat to search by Google and Microsoft Bing promises to have major implications for everyone who works for a Google Ads agency. Satya Nadella was also keen to note that half of people’s searches go unanswered, concluding: “There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short.”