SOP 35: Setting Up Custom Dimensions in GA4
Setting Up Custom Dimensions in GA4 Objective: To configure and implement custom dimensions in GA4 for better data analysis and reporting. Prerequisites: Access to your GA4 property. Proper permissions (Editor role or higher) in GA4. Access to the website’s code or Tag Manager (if using GTM). Steps: Log in to GA4: Go to Google Analytics. Select the GA4 property where you want to set up custom dimensions. Navigate to Custom Definitions: In the left-hand menu, click on Configure. Select Custom definitions. Create a Custom Dimension: Click the Create custom dimensions button. Fill in the necessary details: Dimension name: Give a descriptive name for your custom dimension (e.g., “User Type”). Scope: Choose between Event or User based on your requirements. Description: Optionally, add a description for clarity. Event parameter: Specify the parameter that will be used for this custom dimension (e.g., user_type). Implementing Custom Dimensions on Your Website: Using Google Tag Manager (GTM): Open your GTM container. Create a new tag or edit an existing one. In the tag configuration, choose GA4 Event tag type. Under User properties (for User scope) or Event parameters (for Event scope), add a new row. Enter the parameter name you specified in GA4. Save and publish your changes in GTM. Directly in Website Code: If not using GTM, you’ll need to add the custom dimension directly in your website’s GA4 tracking code. Locate the GA4 tracking snippet in your website’s code. Modify the gtag function to include the custom dimension: javascript Copy codegtag(‘event’, ‘event_name’, { ‘user_type’: ‘example_value’ // replace with your actual value}); Save and publish the changes to your website. Verify the Custom Dimension: Go back to GA4 and navigate to DebugView under the Configure tab. Trigger the event or user action that should capture the custom dimension. Verify that the custom dimension appears in the DebugView. Using Custom Dimensions in Reports: Navigate to Explore in GA4. Create a new exploration or edit an existing one. Add your custom dimension as a dimension in your report to analyze the data. Best Practices: Ensure that the names of your custom dimensions are clear and descriptive. Regularly audit your custom dimensions to avoid duplication and ensure data quality. Use the DebugView to verify that custom dimensions are being captured correctly. Troubleshooting: If custom dimensions are not appear in reports, check the following: Ensure that the parameter names match exactly in GA4 and your implementation. Verify that the GTM container or website code changes have been published. Use the DebugView to trace data flow and identify any issues. This SOP should help you set up custom dimensions in GA4 effectively. If you encounter any issues or need further assistance, feel free to ask!
SOP 34: Setting Up Custom Events on GA4
Setting Up Custom Events on GA4 Objective To track specific user interactions on your website by setting up custom events in Google Analytics 4 (GA4). Prerequisites Access to the GA4 property for your website. Basic knowledge of JavaScript (for implementing events on the website). Google Tag Manager (GTM) access (recommended for easier implementation). Steps Step 1: Define Your Custom Event Identify the interaction you want to track. Example: Button clicks, form submissions, video plays, etc. Name your event logically. Example: button_click, form_submit, video_play. Step 2: Set Up the Custom Event in GA4 Navigate to GA4 Admin: Log in to your GA4 account. Select the property you want to configure. Go to the Admin section. Create a Custom Event: Under the Events column, click on Create Event. Click on the Create button. Configure the Custom Event: Event name: Enter the name of your custom event. Matching conditions: Set the conditions that define when this event should be triggered. Example: If you want to track button clicks, you might set a condition where event_name equals click and element_id equals the ID of the button. Set Parameters (optional but recommended): Add any additional parameters that provide more context about the event. Example: For a button click, you might add parameters like button_text, page_location, etc. Save the Custom Event: Click on Create to save the custom event. Step 3: Implement the Custom Event on Your Website Using Google Tag Manager (GTM): Create a New Tag: Go to your GTM account. Click on Tags and then New. Choose Tag Type as Google Analytics: GA4 Event. Configure the Tag: Configuration Tag: Select your GA4 Configuration tag. Event Name: Enter the name of your custom event. Add Event Parameters (optional): Click on Event Parameters. Add the parameters you defined in GA4. Set Up Trigger: Click on Triggering. Choose the trigger that will fire this event, such as a click trigger for button clicks. Save and Publish: Save the tag. Submit and publish the changes in GTM. Step 4: Verify the Custom Event in GA4 Test the Event: Interact with your website to trigger the custom event. Use the DebugView in GA4 to verify that the event is being logged correctly. Check Reports: Go to Events under the Reports section in GA4. Ensure that your custom event appears in the list and is recording data. Additional Tips Debugging: Always test your custom events in a staging environment before deploying to production. Event Naming: Use a consistent naming convention to keep your event tracking organized. Documentation: Keep a record of all custom events and their parameters for future reference and updates. Conclusion Following this SOP will help you successfully set up and track custom events on your website using GA4. Custom events provide valuable insights into user interactions and can significantly enhance your analytics capabilities. Feel free to ask if you need further details or specific examples!
SOP 33: Setting Up a Custom Event on Google Tag Manager for Google Analytics (GA4)
Setting Up a Custom Event on Google Tag Manager for Google Analytics (GA4) Objective: To track a custom event on a website using Google Tag Manager (GTM) and send the data to Google Analytics (GA4). Prerequisites: Access to the website’s GTM account. A configured GA4 property. Steps: 1. Login to Google Tag Manager Go to Google Tag Manager. Sign in with your Google account. Select the appropriate container for your website. 2. Create a New Tag In the GTM dashboard, click on “Tags” in the left-hand menu. Click the “New” button to create a new tag. Click on the “Tag Configuration” box. 3. Select GA4 Event Tag Type In the tag configuration window, select “GA4 Event” from the list of tag types. 4. Configure the GA4 Event Tag Configuration Tag: Select your existing GA4 configuration tag from the dropdown. If you don’t have one, you need to set up a GA4 configuration tag first. Event Name: Enter a name for the custom event. This name will appear in your GA4 reports. Event Parameters: Add any parameters you want to send with the event. For example, if you want to track a button click, you might include parameters like button_text or page_path. 5. Add Trigger to Fire the Tag Click on the “Triggering” box. Select an existing trigger or click the “+” button to create a new one. Example Trigger Setup: For a button click, choose “Click – All Elements”. Configure the trigger to fire on specific conditions, such as when a button with a specific ID or class is clicked. 6. Save and Name Your Tag After configuring the tag and trigger, click “Save”. Name your tag descriptively, e.g., “GA4 – Button Click – Sign Up”. 7. Preview and Test the Tag Click on the “Preview” button in the top right corner of GTM. Enter your website’s URL and click “Start”. This will open your website in debug mode. Perform the action that should trigger the event (e.g., clicking the button). In the GTM debug panel, ensure that your tag fires correctly. 8. Publish the Changes If the tag fires correctly in preview mode, go back to the GTM dashboard. Click the “Submit” button in the top right corner. Add a descriptive version name and description, then click “Publish”. 9. Verify Event in GA4 Go to your GA4 property in Google Analytics. Navigate to “Realtime” to see if the custom event is being tracked. For detailed verification, go to “Events” under the “Events” section in the left-hand menu. Additional Tips: Debugging: Use the GTM preview and debug mode extensively to ensure your tags and triggers work correctly before publishing. Event Parameters: Customize the event parameters to capture more detailed data about the interactions. Documentation: Keep a log of all custom events and tags you set up for future reference and troubleshooting. Feel free to modify or expand this SOP to fit your specific needs and workflow. If you need further assistance with any specific step, let me know!
SOP 32: Setting Up Conversion API for Google Analytics (2024 Update)
Setting Up Conversion API for Google Analytics (2024 Update) Objective: To configure the Conversion API (CAPI) for Google Analytics to enhance data tracking and attribution. Prerequisites: Access to your Google Analytics account Access to your website’s backend or tag management system Google Tag Manager (GTM) installed on your website (optional but recommended) Basic understanding of JavaScript and web development Steps: Create a New Property in Google Analytics Log in to your Google Analytics account. Navigate to the Admin section. Under the “Property” column, click on “Create Property.” Follow the prompts to set up a new property for your website. Obtain Measurement ID Once the new property is created, navigate to the “Data Streams” section. Select the web data stream you created. Note down the Measurement ID (e.g., G-XXXXXXXXXX). Set Up Server-Side Tagging (Optional but Recommended) Go to Google Tag Manager. Create a new Server Container. Follow the instructions to set up the tagging server on your preferred hosting solution (e.g., Google Cloud, AWS). Ensure the server container is linked to your web container. Implement Conversion API on Your Website Using Google Tag Manager (GTM): Create a New Tag: Go to your GTM container. Click on “Tags” > “New.” Select “Tag Configuration” > “Google Analytics: GA4 Event.” Enter your Measurement ID. Configure the event parameters (e.g., event name, value, currency). Set Up Triggers: Define the triggers that will fire the conversion events (e.g., form submission, button click). Go to “Triggers” > “New” and configure the conditions for the trigger. Publish the Changes: Once the tag and triggers are set up, click “Submit” to publish the changes to your website. Manual Implementation: Add the GA4 Configuration Tag: In the <head> section of your website, add the following script: html Copy code<script async src=”https://www.googletagmanager.com/gtag/js?id=G-XXXXXXXXXX”></script><script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag(‘js’, new Date()); gtag(‘config’, ‘G-XXXXXXXXXX’);</script> Send Conversion Events: For each conversion event, add a script to send the event data to GA4. For example: html Copy code<script> gtag(‘event’, ‘purchase’, { ‘transaction_id’: ‘24.031608523954162’, ‘affiliation’: ‘Online Store’, ‘value’: 23.07, ‘currency’: ‘USD’, ‘tax’: 1.24, ‘shipping’: 0, ‘items’: [{ ‘id’: ‘P12345’, ‘name’: ‘T-shirt’, ‘list_name’: ‘Search Results’, ‘brand’: ‘YourBrand’, ‘category’: ‘Apparel’, ‘variant’: ‘Blue’, ‘list_position’: 1, ‘quantity’: 2, ‘price’: ‘11.23’ }] });</script> Verify the Implementation Use the Google Tag Assistant or the GA4 DebugView to verify that events are being sent correctly to Google Analytics. Check for any errors in the browser console or GTM debug mode. Monitor and Optimize Regularly review the data in Google Analytics to ensure accurate tracking. Make adjustments to the event parameters or triggers as needed to improve data quality. Additional Resources: Google Analytics Help Center Google Tag Manager Help Center Google Developers: GA4 Measurement Protocol This SOP outlines the basic steps to set up the Conversion API for Google Analytics in 2024. Ensure to follow the latest guidelines and best practices provided by Google to maintain accurate and compliant tracking on your website.
SOP 31: Setup Conversion Tracking for Google Analytics
Setup Conversion Tracking for Google Analytics Objective To establish a consistent and efficient process for setting up conversion tracking in Google Analytics to measure the performance of various marketing campaigns and user actions on the website. Prerequisites Admin access to the Google Analytics account. Admin access to the website’s content management system (CMS) or access to the website’s source code. Access to Google Tag Manager (optional but recommended). Tools and Resources Google Analytics account Google Tag Manager account (optional) Website CMS or source code editor List of conversion actions to track (e.g., form submissions, purchases, sign-ups) Procedure Step 1: Define Conversion Goals Identify Key Actions: Determine which actions on your website should be tracked as conversions. Common examples include: Completing a purchase Submitting a contact form Signing up for a newsletter Downloading a resource Document Goals: Create a document listing all the conversion goals you want to track, including a brief description and the URL or event associated with each goal. Step 2: Access Google Analytics Login: Log in to your Google Analytics account. Select Property: Select the property (website) for which you want to set up conversion tracking. Step 3: Set Up Goals in Google Analytics Navigate to Admin: In the bottom left corner, click on the “Admin” gear icon. Select Goals: Under the “View” column, click on “Goals.” Create a New Goal: Click the “+ New Goal” button. Goal Setup: Choose a template that best matches your goal type or select “Custom” to create a goal from scratch. Click “Continue.” Goal Description: Name your goal and select the goal type (Destination, Duration, Pages/Screens per session, or Event). Click “Continue.” Goal Details: Destination Goal: Enter the URL of the thank-you page or confirmation page that users see after completing the conversion. Use “Equals to,” “Begins with,” or “Regular expression” as appropriate. Event Goal: Enter the Category, Action, Label, and Value for the event you want to track. Ensure the event is already being tracked via Google Tag Manager or manually in the site’s code. Verify Goal: Click “Verify this Goal” to ensure it’s set up correctly. Save Goal: Click “Save” to finalize the goal setup. Step 4: Implement Tracking Code Using Google Tag Manager (Recommended): Login to GTM: Log in to your Google Tag Manager account. Select Container: Select the container for your website. Create a New Tag: Click “Tags” in the left-hand menu. Click “New” and then click “Tag Configuration.” Select “Google Analytics: GA4 Event” or “Google Analytics: Universal Analytics,” depending on your setup. Configure Tag: For GA4: Enter the Measurement ID from your GA4 property. Select “Event” as the tag type and configure the event parameters (e.g., event name, parameters). For Universal Analytics: Enter the Tracking ID, select “Event” as the track type, and configure Category, Action, Label, and Value. Set Trigger: Click “Triggering” and select the appropriate trigger (e.g., form submission, page view). Save and Publish: Save the tag and publish the container. Without Google Tag Manager: Edit Code: Access your website’s source code or CMS. Add Tracking Code: Add the Google Analytics tracking code to the head section of your HTML. Ensure the tracking code is present on all pages. Event Tracking: For event-based goals, add the appropriate event tracking code to the elements you want to track. Refer to the Google Analytics Developer Guide for detailed instructions. Step 5: Test and Verify Tracking Real-Time Reporting: Use the Real-Time report in Google Analytics to verify that conversions are being tracked correctly. Test Conversions: Perform test conversions on your website and check if they appear in the Real-Time report. Debugging: Use tools like Google Tag Assistant or the GA Debugger Chrome extension to troubleshoot any issues. Step 6: Monitor and Optimize Regular Monitoring: Regularly check the Conversions section in Google Analytics to monitor the performance of your goals. Adjust Goals: Adjust or add new goals as necessary based on changes to your website or marketing strategy. Reporting: Generate reports to analyze the performance of your conversion goals and make data-driven decisions. Documentation and Review Update Documentation: Keep this SOP updated with any changes to the process or tools. Periodic Review: Review this SOP periodically to ensure it remains current and effective. This SOP will help ensure a consistent approach to setting up and managing conversion tracking in Google Analytics. If you need further customization or specific examples, feel free to ask!
SOP 30: Setting Up Server-Side Tracking in Google Analytics
Setting Up Server-Side Tracking in Google Analytics 1. Introduction Server-side tracking involves sending data directly from your server to Google Analytics, bypassing the user’s browser. This method enhances data accuracy, reduces the impact of ad blockers, and improves data security. 2. Prerequisites A Google Analytics 4 (GA4) property set up. Access to Google Tag Manager (GTM) Server-Side container. A web server with the ability to run a GTM Server-Side container. Basic knowledge of JavaScript and server-side programming. 3. Setup Steps Step 1: Create a Google Tag Manager Server-Side Container Sign in to Google Tag Manager: Go to Google Tag Manager and log in. Create a new container: Click on “Admin”. Under “Container”, click on “Create Container”. Name your container and select “Server” as the container type. Set up the container: Follow the on-screen instructions to set up your server-side container. Step 2: Deploy the GTM Server-Side Container Deploy on Google Cloud Platform (GCP): In the GTM interface, click on “Container Settings”. Click “Provision Server”. Follow the prompts to set up the server on GCP. Note the generated “Measurement Protocol API Secret”. Step 3: Configure Your Web Server Set up your server: If using a custom server, ensure it supports HTTPS and can run Node.js. Deploy the GTM container on your server. Modify your DNS settings: Point a subdomain (e.g., analytics.yourdomain.com) to your server’s IP address. Step 4: Update Google Analytics 4 Property Add Measurement Protocol API Secret: Go to your GA4 property. Click on “Admin”, then “Data Streams”, and select your web stream. Click on “Measurement Protocol API secrets” and add a new secret using the key from your GTM setup. Step 5: Configure Tags in GTM Web Container Set up tags: Open your GTM Web container. Create a new tag for GA4 Configuration. Under “Tag Configuration”, select “Google Analytics: GA4 Configuration”. Enter your Measurement ID and enable “Send to Server Container”. Specify your server container URL (e.g., https://analytics.yourdomain.com). Set up triggers: Configure triggers to send events to your server container. Step 6: Configure Tags in GTM Server-Side Container Set up GA4 tags: Open your GTM Server-Side container. Create a new tag and select “Google Analytics: GA4 Event”. Configure the tag with your GA4 Measurement ID and any necessary event parameters. Set up triggers: Configure triggers to fire the GA4 tags based on incoming requests. 4. Testing and Validation Test the setup: Use Google Tag Assistant or other debugging tools to ensure tags are firing correctly. Check the network requests to ensure data is being sent to your server-side container. Validate data in GA4: Verify that data appears correctly in your GA4 property. Check real-time reports to confirm event tracking. 5. Maintenance and Monitoring Regularly monitor your setup: Use GA4 and GTM debugging tools to ensure continued accuracy. Update tags and triggers as needed. Stay updated with GA4 changes: Regularly check for updates to GA4 and GTM to ensure compatibility. 6. Troubleshooting Common issues: Incorrect DNS settings: Verify your DNS configuration. Misconfigured tags: Ensure tags and triggers are set up correctly. Server issues: Check server logs for errors. Resources: Google Analytics Help Center Google Tag Manager Help Center This SOP provides a comprehensive guide to setting up server-side tracking for Google Analytics. Adjust specific details according to your server environment and tracking requirements. If you need more specific information or have any questions, feel free to ask!
SOP 29: Setting Up Google Analytics
Setting Up Google Analytics Purpose: This SOP outlines the steps to set up Google Analytics (GA) on your website, ensuring proper tracking and data collection for analysis and reporting. Scope: This procedure applies to all website administrators and developers responsible for implementing and maintaining Google Analytics. Prerequisites: Access to the Google Analytics account. Administrator access to the website’s CMS or codebase. Basic understanding of website development (HTML, JavaScript). Procedure: 1. Create a Google Analytics Account Sign In to Google Analytics: Go to Google Analytics and sign in with your Google account. Create a New Account: Click on the Admin button (gear icon) in the bottom left corner. In the Account column, click Create Account. Enter the Account Name and configure the data sharing settings as per your preference. Click Next. 2. Set Up a Property in Google Analytics 4 (GA4) Add a Property: In the Property column, click Create Property. Enter the Property Name, select the Reporting Time Zone, and the Currency. Click Next. Configure Property Details: Enter your business information, such as Industry Category, Business Size, and how you intend to use Google Analytics. Click Create. 3. Obtain the Measurement ID Access Data Streams: After creating the property, click on Data Streams. Select Web. Enter Website Details: Enter your Website URL and Stream Name. Click Create Stream. Copy Measurement ID: You will see a Measurement ID (formatted as G-XXXXXXX). Copy this ID for later use. 4. Add the GA4 Tracking Code to Your Website Using Global Site Tag (gtag.js): Go to the Tagging Instructions section in your Data Stream settings. Select Add new on-page tag and choose Global Site Tag (gtag.js). Copy the provided gtag.js code snippet. Paste this code into the <head> section of your website’s HTML. html Copy code<!– Global site tag (gtag.js) – Google Analytics –> <script async src=”https://www.googletagmanager.com/gtag/js?id=G-XXXXXXX”></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag(‘js’, new Date()); gtag(‘config’, ‘G-XXXXXXX’); </script> Using a Tag Management System (Optional): If you use Google Tag Manager (GTM), create a new GA4 tag in GTM. Select Google Analytics: GA4 Configuration as the tag type. Enter the Measurement ID. Set the trigger to All Pages. Save and publish the container. 5. Verify Tracking Installation Use the DebugView in GA4: In Google Analytics, go to the DebugView under the Configure section. Open your website in a new tab and ensure you are seeing real-time data in the DebugView. Use Google Tag Assistant: Install the Google Tag Assistant browser extension. Navigate to your website and activate the extension to verify that the GA4 tag is firing correctly. Additional Configuration (Optional but Recommended): Set Up Conversion Tracking: Identify key actions (e.g., form submissions, purchases) and set up conversion tracking in GA4. Enable Enhanced Measurement: Turn on Enhanced Measurement features in your Data Stream settings to automatically track events like page views, scrolls, outbound clicks, etc. Integrate with Other Google Services: Link your Google Ads, Search Console, and other Google services to Google Analytics for comprehensive tracking and reporting. Troubleshooting: Ensure no conflicting tags or older versions of Google Analytics are present on the website. Verify the correct placement of the tracking code in the <head> section. Check for any browser extensions or ad blockers that might interfere with tracking. Documentation: Record the Measurement ID and any custom events or conversions configured. Maintain a log of any changes made to the tracking setup for future reference. Review and Update: Periodically review the Google Analytics setup to ensure it aligns with the latest updates and business requirements. Update this SOP as needed based on new features or changes in Google Analytics. This SOP should help you set up Google Analytics on your website effectively. If you have any specific requirements or need further assistance, feel free to ask!
SOP 28: Setting Up Google Tag Manager for Google Analytics
Setting Up Google Tag Manager for Google Analytics Purpose To ensure proper tracking of website analytics by setting up Google Tag Manager for Google Analytics. Scope This SOP applies to the digital marketing team and web developers responsible for website analytics. Prerequisites Access to the Google Tag Manager account. Access to the Google Analytics account. Administrative access to the website’s CMS or source code. Steps Step 1: Create a Google Tag Manager Account and Container Navigate to Google Tag Manager: Go to Google Tag Manager. Sign in with your Google account. Create a new account: Enter your account name. Select your country. Enter the container name (usually your website’s name). Choose “Web” as the target platform. Click “Create” and review the GTM Terms of Service. Click “Yes” to accept the terms. Step 2: Add the GTM Container Code to Your Website Copy the GTM container code provided after account creation. Insert the code into your website: Place the first code snippet in the <head> section of your website. Place the second code snippet immediately after the opening <body> tag. Save the changes and publish them on your website. Step 3: Set Up Google Analytics in Google Tag Manager Open your GTM workspace. Create a new tag: Click on “Tags” in the left-hand menu. Click on “New” to create a new tag. Configure the tag: Click on “Tag Configuration”. Select “Google Analytics: GA4 Configuration”. Enter your Measurement ID from Google Analytics (found in your GA account under Admin > Data Streams > Web). Set up the trigger: Click on “Triggering”. Select “All Pages” to fire the tag on all pages. Save the tag configuration and name your tag (e.g., “GA4 – All Pages”). Submit and publish the container: Click on “Submit” in the top right corner. Add a version name and description. Click on “Publish”. Step 4: Verify the Setup Use Google Tag Assistant: Install the Google Tag Assistant Chrome extension. Navigate to your website and activate the Tag Assistant. Check if the GA4 tag is firing correctly on all pages. Check Real-Time Reports in Google Analytics: Go to your GA account. Navigate to the “Real-Time” report. Verify that your visits are being tracked. Maintenance and Troubleshooting Regularly monitor the Google Analytics data to ensure it is capturing all necessary information. Update GTM tags as necessary when adding new features or pages to your website. Troubleshoot issues by checking the GTM Debug mode and using the Tag Assistant. Google Analytics SOP 28: Setting Up Google Tag Manager for Google AnalyticsSOP 29: Setting Up Google AnalyticsSOP 30: Setting Up Server-Side Tracking in Google AnalyticsSOP 31: Setup Conversion Tracking for Google AnalyticsSOP 32: Setting Up Conversion API for Google Analytics (2024 Update)SOP 33: Setting Up a Custom Event on Google Tag Manager for Google Analytics (GA4)SOP 34: Setting Up Custom Events on GA4SOP 35: Setting Up Custom Dimensions in GA4
5 Easy Steps to Set Up Google Analytics 4
5 Easy Steps to Set Up Google Analytics 4 In 2022, Google announced that in 2023 it will sunset Universal Analytics and move to Google Analytics 4. Designed to help businesses succeed by improving measurement standards and data caption, Google Analytics 4 should be an Adwords consultant’s best friend. But first, you need to understand how to set up Google Analytics 4. Here’s how. Create an Account If you don’t have an existing Google Analytics account, you need to create one. When you start creating a new account, Google by default creates a Google Analytics 4 account and a new property. You can create an account by clicking ‘create property’ in the admin section of Google Analytics. GA4 does not use ‘views,’ as everything is now visible at property level. After you’ve gone through the appropriate checks and completed the ‘about your business section,’ you should be able to accept the terms and conditions and get going. Upgrade to GA4 After deciding to set up a Google Analytics 4 account, it’s important to upgrade from your existing Universal Analytics property. If you already have Universal Analytics running, you should notice the ‘GA4 setup assistant’ in the admin section. Clicking this will start an assistant to help you set up Google Analytics 4. After this, you will be prompted to create a new GA4 property. In doing so, you will see a checklist that you will need to complete. This includes everything from Configure Enhanced Measurement to Link Google Ads. After you have completed this process, you should have upgraded to Google Analytics 4. Track Code to Your Website There are many ways to add GA4 tracking code to your website. One of the easiest ways is to connect the Measurement ID to an existing UA property. If you already have a Universal Analytics installed, you need to connect the GA4 Measurement ID under Universal Analytics Property in tracking. This can be found in ‘Tracking Info.’ After clicking ‘Data Streams’ and then ‘Web,’ you should be presented with a GA4 Measurement ID. Next, copy and paste this ID into the ‘Connected Site Tags’ box and click ‘Connect’. This will link your Universal Analytics property. Add GA4 Tracking Code Using Google Tag Manager After following the above steps, you now need to add a tracking code using Google Tag Manager. Google Tag Manager has a native tag type that can be used for this setup. This works as follows: 1.Click ‘Add a New Tag’2.Click ‘Tag Configuration’3.Select ‘GA4 Configuration’4.Enter your Measurement ID5.Click ‘Trigger’6.Select ‘All Pages’ 7.Renamed this tag to the name of your choice 8.Click ‘Save’; enter your URL, and click ‘Start’9.Finally, click ‘Publish’ By adding this GA4 tracking code, you should capture data across all areas of your website. Test the New Tag Now that Google Analytics 4 is set up, it needs to be tested. When testing GA4, it’s important to use the DebugView. All interactions will feed into this tool and will enable you to review if you are collecting all the required information. As with anything new, setting up Google Analytics takes time. But with the help of a Google Ads specialist, this new tool could be extremely useful in the future. Google Analytics SOP 28: Setting Up Google Tag Manager for Google AnalyticsSOP 29: Setting Up Google AnalyticsSOP 30: Setting Up Server-Side Tracking in Google AnalyticsSOP 31: Setup Conversion Tracking for Google AnalyticsSOP 32: Setting Up Conversion API for Google Analytics (2024 Update)SOP 33: Setting Up a Custom Event on Google Tag Manager for Google Analytics (GA4)SOP 34: Setting Up Custom Events on GA4SOP 35: Setting Up Custom Dimensions in GA4