Facebook Shop Setup

Purpose:

This SOP outlines the steps to set up a Facebook Shop for your blog site, enabling you to showcase and sell products directly through Facebook.

Scope:

This procedure applies to all staff involved in the setup and management of the Facebook Shop for [Your Blog Site].

Responsibilities:

• Marketing Team: Responsible for initial setup and ongoing management.
• IT Team: Provides technical support and ensures integration with the blog site.
• Content Team: Creates and manages product descriptions and images.

Procedure:

1. Preparation

1. Ensure Eligibility: Verify that your business meets Facebook’s requirements for setting up a shop.
2. Gather Information:
   • Business information (name, address, contact details)
   • Bank account details for payouts
   • Product details (images, descriptions, prices, inventory)

2. Set Up Your Facebook Business Page

1. Create a Business Page:
   • Go to Facebook Business Page.
   • Choose a category and fill out your business information.
   • Customize the page with your logo, cover photo, and description.
2. Add a Shop Section:
   • Go to your Facebook Page.
   • Click on “Shop” in the left-hand menu (if not visible, go to “Settings” > “Templates and Tabs” and enable the Shop tab).
   • Agree to the Merchant Terms and Policies.
   • Choose the checkout method (e.g., Checkout on Facebook or Checkout on Another Website).

3. Add Products to Your Shop

1. Add Products:
   • Go to the “Shop” section on your Facebook Page.
   • Click “Add Product.”
   • Enter product details: name, price, description, photos, SKU, etc.
   • Choose visibility and shipping options.
   • Click “Save.”
2. Organize Products into Collections (Optional):
   • Go to “Commerce Manager.”
   • Select “Collections.”
   • Click “Create Collection” and add products to the collection.
   • Set the visibility and publish the collection.

4. Integrate Facebook Shop with Your Blog Site

1. Connect Your Blog Site to Facebook:
   • Ensure your blog platform supports Facebook Shop integration (e.g., Shopify, WooCommerce).
   • Follow the platform-specific instructions to connect your blog site to Facebook.
2. Sync Products:
   • Use the integration tool to sync your blog’s product catalog with your Facebook Shop.
   • Ensure product details are consistent across both platforms.

5. Review and Launch

1. Review Product Listings:
   • Check all product details for accuracy.
   • Ensure high-quality images are used.
   • Verify pricing and inventory levels.
2. Test the Shop:
   • Conduct a test purchase to ensure the checkout process works smoothly.
3. Launch the Shop:
   • Announce the launch on your blog and social media channels.
   • Monitor the shop for any issues and resolve them promptly.

Maintenance:

1. Regular Updates to Product Listings:

• Update product details as needed (e.g., price changes, new products).
• Remove out-of-stock or discontinued products.

2. Monitor Performance:
   • Use Facebook Insights to track shop performance.
   • Analyze metrics such as views, clicks, and conversions.
3. Customer Support:
   • Respond to customer inquiries and issues promptly.
   • Handle returns and refunds according to your business policy.

Troubleshooting

• Integration Issues: Contact your blog platform’s support or refer to their documentation.
• Product Sync Problems: Ensure your product catalog is correctly set up and that any integration tools are properly configured.
• Checkout Issues: Verify your payment methods and shipping settings in both Facebook and your blog platform.

References

• Facebook Commerce Policies
• Facebook Shop Setup Guide
• [Platform-Specific Integration Guides (e.g., Shopify, WooCommerce)].