1. Purpose

The purpose of this SOP is to guide the setup and usage of Looker Studio for monitoring and analyzing e-commerce website data. This will help in making informed decisions based on data insights.

2. Scope

This SOP covers the setup of Looker Studio, integration with e-commerce platforms, creation of dashboards, and analysis of key performance indicators (KPIs).

3. Audience

This document is intended for e-commerce managers, data analysts, and marketing teams responsible for website performance and sales analysis.

4. Prerequisites

• Access to Looker Studio
• Access to your e-commerce platform’s data (e.g., Shopify, WooCommerce)
• Google Analytics 4 account linked to your e-commerce site
• Basic understanding of data analysis and visualization

5. Procedure

Step 1: Setting Up Looker Studio

1. 1. Login and Setup:

      • Log in to Looker Studio using your Google account.
      • Navigate to the Looker Studio homepage and click on “Create” to start a new report.

   2. Data Source Integration:

      • Click on “Add Data” to connect your data sources.
      • Select “Google Analytics 4” and authorize access.
      • Select your e-commerce property and view.
      • Optionally, add other data sources like Google Ads, Google Sheets, or BigQuery for additional data integration.

Step 2: Creating the Dashboard

1. 1. Template Selection:

      • Choose an e-commerce template or start from scratch.
      • Use pre-built templates as a reference to understand essential KPIs and layout.

   2. Report Configuration:

      • Name your report appropriately (e.g., “E-Commerce Performance Dashboard”).
      • Set the date range to auto-update with the latest data.

Step 3: Adding and Customizing Charts

1. 1. Sales Overview:

      • Add a time series chart to track total revenue over time.
      • Include metrics like Total Sales, Number of Orders, Average Order Value, and Conversion Rate.

   2. Traffic Analysis:

      • Use pie charts or bar charts to show traffic sources (organic, paid, referral, etc.).
      • Include a table with user sessions, bounce rate, and session duration by source.

   3. Product Performance:

      • Add tables or bar charts showing top-performing products by sales and quantity sold.
      • Include metrics like Product Views, Add to Cart, and Checkout Rates.

   4. Customer Behavior:

      • Visualize user journey with funnel charts (e.g., Product View to Purchase).
      • Use heat maps for in-depth analysis of user interactions.

Step 4: Utilizing 2024 Updates

1. 1. New Features:

      • Take advantage of the new AI-driven insights available in Looker Studio 2024.
      • Utilize predictive analytics features for forecasting sales trends.

   2. Enhanced Visualizations:

      • Implement the updated visualization tools for better data representation.
      • Use dynamic and interactive charts to enhance user engagement.

   3. Improved Data Blending:

      • Merge data from multiple sources seamlessly with enhanced data blending capabilities.
      • Create comprehensive views combining e-commerce, advertising, and customer data.

Step 5: Sharing and Collaboration

1. 1. Report Sharing:

      • Share the dashboard with your team using the “Share” button.
      • Set appropriate access levels (view, edit) for different users.

   2. Collaboration Tools:

      • Utilize commenting features to discuss insights directly within Looker Studio.
      • Schedule email delivery of reports to stakeholders for regular updates.

6. Maintenance

• Regularly update the data sources and refresh the dashboards to ensure up-to-date information.
• Periodically review and adjust KPIs and visualizations based on business goals and feedback.

7. Troubleshooting

• If data is not appearing correctly, check data source connections and permissions.
• Refer to Looker Studio help resources or contact support for technical issues. (I am here Always)

This SOP should help you set up and effectively use Looker Studio for your e-commerce website with the latest updates. If you need more detailed guidance on any specific step, feel free to ask!