AI-Powered Bing Search and Edge
Tech giants Microsoft are set to launch a new, AI-powered search engine.
In addition to adding ChatGPT by using GPT-3.5, 4, 4o, Bing is also applying AI to improve the relevancy of its core search ranking engine.
Corporate VP & Consumer CMO at Microsoft, Yusuf Mehdi, announced the innovation this week. This AI-powered Bing search engine looks set to take the industry by storm. And here at PPC Geeks, we’re keen to get ahead of this latest advancement.
What Do We Know So Far About the AI-powered Bing Search Engine and ChatGPT?
Bing is set to be one of the first search engines to use a new ChatGPT designed solely for search-based functions.
Microsoft said this version of OpenAI’s ChatGPT is faster, more accurate, and customized for search using GPT-3.5, 4, 40:
- New Homepage – I noticed the emergence of a new ChatGPT x Bing interface online, though only now have visuals been released. With the new homepage, Bing greets searchers with the message “Ask me anything.” Bing prompts searchers to ask questions and get complete answers in return
- Changes to Core Search – Microsoft also announced new core search index improvements thanks to GPT-3.5, 4, 40. The company said it applied AI to Bing’s core search ranking engine and the result was a substantial improvement in relevancy, which for Bing is monumental
- New Look Search Engine – Now, search results appear on the right side of the search results page and include annotations that cite sources. Thanks to ChatGPT, Bing can now provide more ‘real-time’ answers using the Bing index. However, Microsoft was keen to stress that these results won’t always be perfect, which is why they have promised to include feedback links
- Prometheus Model – Microsoft announced it is using its Prometheus model to power its new AI integrations. Microsoft said this model helps improve relevancy, annotate answers, provide up-to-date results, understand geolocation, and increase safety.
Why is it Important to Care About an AI-Powered Bing Search?
Why is it important to care about Microsoft’s latest announcement? Firstly, CEO, Satya Nadella, opened the recent event by saying how we are living in incredibly exciting times. And he’s right. They are exciting times and at PPC Geeks, we’re keen to be a part of them. AI technology is reshaping and slowly revolutionizing our understanding of the search.
The addition of AI chat to search by Google and Microsoft Bing promises to have major implications for everyone who works for a Google Ads agency.
Satya Nadella was also keen to note that half of people’s searches go unanswered, concluding:
“There are 10 billion search queries a day, but we estimate half of them go unanswered. That’s because people are using search to do things it wasn’t originally designed to do. It’s great for finding a website, but for more complex questions or tasks too often it falls short.”