Setting Up Facebook Image Ads

Purpose:

To provide a detailed guide for setting up Facebook Image Ads to drive traffic to the blog site effectively.

Scope:

This SOP covers the steps required to create, configure, and launch Facebook Image Ads.

Responsibilities:

• Marketing Team: Responsible for creating and managing the Facebook Image Ads.
• Content Team: Provide the necessary content and images for the ads.
• Analytics Team: Monitor and report on the performance of the ads.

Procedure:

1. Create a Facebook Business Account

1. Go to Facebook Business Manager.
2. Click on “Create Account.”
3. Enter your business name, your name, and work email address.
4. Follow the on-screen instructions to complete the setup.

2. Set Up a Facebook Page

1. In Business Manager, go to “Pages.”
2. Click “Add” and then “Create a New Page.”
3. Choose a Page type, enter your business details, and click “Create Page.”

3. Set Up Facebook Ads Manager

1. In Business Manager, go to “Ads Manager.”
2. Click “Create” to start a new campaign.

4. Define Campaign Objectives

1. Select the objective for your campaign (e.g., Traffic, Engagement, Conversions).
2. Click “Continue.”

5. Set Up Ad Set

1. Traffic: Choose where you want to drive traffic (e.g., Website).
2. Budget & Schedule:
   • Set a daily or lifetime budget.
   • Choose the start and end dates.
3. Audience:
   • Define your target audience based on location, age, gender, and interests.
4. Placements:
   • Choose automatic placements or edit placements to select where your ads will appear.
5. Optimization & Delivery:
   • Choose the optimization goal (e.g., Link Clicks, Impressions).
   • Set the bid strategy.

6. Create Ad

1. Ad Format: Choose “Single Image.”
2. Ad Creative:
   • Upload the image you want to use.
   • Ensure the image meets Facebook’s recommended dimensions (e.g., 1200 x 628 pixels).
3. Ad Text:
   • Write a compelling headline and ad copy.
   • Include a call-to-action (CTA) button (e.g., “Learn More,” “Shop Now”).
4. Destination:
   • Enter the URL of your blog post or landing page.

7. Review and Publish

1. Review all the details of your ad.
2. Click “Publish” to launch your ad.

Monitoring and Optimization:

1. Go to Ads Manager to monitor the performance of your ads.
2. Check key metrics such as Click-Through Rate (CTR), Conversion Rate, and Cost Per Click (CPC).
3. Adjust your targeting, ad creative, and budget based on performance data.

Compliance and Quality Assurance:

1. Ensure all ads comply with Facebook’s advertising policies.
2. Review ads for quality assurance before publishing.

Documentation and Reporting

1. Document the ad setup process and keep a record of the ad creatives used.
2. Generate performance reports weekly to track the success of the campaigns.

Feel free to modify this SOP according to your specific needs. Let me know if you need any further details or additional steps included!