Setting Up Google Analytics on Your Blog Site

Objective:

To set up Google Analytics on your blog site to track and analyze web traffic and user behavior.

Prerequisites:

• Access to your blog’s admin panel (WordPress, Blogger, etc.)
• A Google account

Steps:

1. Create a Google Analytics Account

   • Go to Google Analytics.
   • Sign in with your Google account.
   • Click on Start measuring.
   • Fill in the account name and configure the data-sharing settings as per your preference.
   • Click Next.

2. Set Up a Property in Google Analytics

   • Enter the property name (e.g., your blog name).
   • Select your reporting time zone and currency.
   • Click Next.

3. Set Up a Data Stream

   • Choose the platform (e.g., Web).
   • Enter your website URL and stream name.
   • Click Create Stream.
   • You will receive a Measurement ID (e.g., G-XXXXXXXXXX).

4. Install the Google Analytics Tracking Code on Your Blog

   • Copy the Global Site Tag (gtag.js) provided in the Data Stream setup.
   • For WordPress:
     • Go to your WordPress dashboard.
     • Navigate to Appearance > Editor.
     • Find and edit the header.php file.
     • Paste the Global Site Tag code just before the </head> tag.
     • Save the changes.
   • For Blogger:
     • Go to your Blogger dashboard.
     • Navigate to Theme > Edit HTML.
     • Paste the Global Site Tag code just before the </head> tag.
     • Save the changes.

5. Verify the Setup

   • Go back to your Google Analytics account.
   • Click on Real-time report to check if your data is being collected.
   • Visit your blog and see if your visit appears in the Real-time report.

6. Set Up Goals and Events (Optional)

   • Navigate to Admin > View > Goals.
   • Click on New Goal.
   • Follow the wizard to set up your desired goals (e.g., form submissions, button clicks).
   • For custom events, configure the events in your tracking code or via Google Tag Manager.

7. Share Access (Optional)

   • Navigate to Admin > Account > Account User Management.
   • Click on the + button to add new users.
   • Enter the email address and select the permissions you want to grant.
   • Click Add.

8. Document the Setup

   • Keep a record of the Google Analytics account details, Measurement ID, and any custom configurations.
   • Document the locations where the tracking code has been inserted on your blog.

Maintenance:

• Regularly check Google Analytics to monitor your blog’s performance.
• Update the tracking code if you make significant changes to your blog’s design or structure.
• Review and refine goals and events to ensure they align with your blog’s objectives.

End of SOP

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