SOP 28: Setting Up Google Tag Manager for Google Analytics

Setting Up Google Tag Manager for Google Analytics

To ensure proper tracking of website analytics by setting up Google Tag Manager for Google Analytics.

This SOP applies to the digital marketing team and web developers responsible for website analytics.

Navigate to Google Tag Manager: Go to Google Tag Manager.
Sign in with your Google account.
Create a new account:
- Enter your account name.
- Select your country.
- Enter the container name (usually your website’s name).
- Choose “Web” as the target platform.
Click “Create” and review the GTM Terms of Service.
Click “Yes” to accept the terms.

Copy the GTM container code provided after account creation.
Insert the code into your website:
- Place the first code snippet in the <head> section of your website.
- Place the second code snippet immediately after the opening <body> tag.
Save the changes and publish them on your website.

Open your GTM workspace.
Create a new tag:
- Click on “Tags” in the left-hand menu.
- Click on “New” to create a new tag.
Configure the tag:
- Click on “Tag Configuration”.
- Select “Google Analytics: GA4 Configuration”.
- Enter your Measurement ID from Google Analytics (found in your GA account under Admin > Data Streams > Web).
Set up the trigger:
- Click on “Triggering”.
- Select “All Pages” to fire the tag on all pages.
Save the tag configuration and name your tag (e.g., “GA4 – All Pages”).
Submit and publish the container:
- Click on “Submit” in the top right corner.
- Add a version name and description.
- Click on “Publish”.

Use Google Tag Assistant:
- Install the Google Tag Assistant Chrome extension.
- Navigate to your website and activate the Tag Assistant.
- Check if the GA4 tag is firing correctly on all pages.
Check Real-Time Reports in Google Analytics:
- Go to your GA account.
- Navigate to the “Real-Time” report.
- Verify that your visits are being tracked.

Regularly monitor the Google Analytics data to ensure it is capturing all necessary information.
Update GTM tags as necessary when adding new features or pages to your website.
Troubleshoot issues by checking the GTM Debug mode and using the Tag Assistant.