Creating Facebook Ad Copy 1. Objective To create effective Facebook ad copy that drives traffic to the blog site, engages the target audience, and achieves the desired marketing goals. 2. Scope This SOP covers the process

Creating and Managing Facebook Audiences Purpose: To effectively create and manage Facebook Audiences to enhance the reach and engagement of the blog site through targeted advertising. Scope: This SOP applies to all personnel involved in managing

SOP for Facebook Campaign Setup 1. Objective and Overview Objective: Define the goal of the campaign (e.g., increase blog traffic, boost engagement, promote specific blog posts). Overview: Briefly describe the campaign’s purpose and target audience. 2.

Facebook Shop Setup Purpose: This SOP outlines the steps to set up a Facebook Shop for your blog site, enabling you to showcase and sell products directly through Facebook. Scope: This procedure applies to all staff

Facebook Pixel Setup Purpose: To track website visitor actions and optimize Facebook Ads performance using Facebook Pixel. Scope: This procedure applies to all pages on the blog site. Responsibilities: Marketing Team: Implement and monitor Facebook Pixel.

Improving Facebook Event Match Quality Objective: To improve the Event Match Quality (EMQ) for Facebook Pixel on your blog site, thereby enhancing the accuracy of event tracking and optimization for Facebook Ads. Scope: This SOP applies