5 Easy Steps to Set Up Google Analytics 4 In 2022, Google announced that in 2023 it will sunset Universal Analytics and move to Google Analytics 4. Designed to help businesses succeed by improving measurement standards

Setting Up Google Tag Manager for Google Analytics Purpose To ensure proper tracking of website analytics by setting up Google Tag Manager for Google Analytics. Scope This SOP applies to the digital marketing team and web

Setting Up Google Analytics   Purpose: This SOP outlines the steps to set up Google Analytics (GA) on your website, ensuring proper tracking and data collection for analysis and reporting. Scope: This procedure applies to all

Setting Up Server-Side Tracking in Google Analytics 1. Introduction Server-side tracking involves sending data directly from your server to Google Analytics, bypassing the user’s browser. This method enhances data accuracy, reduces the impact of ad blockers,

Setup Conversion Tracking for Google Analytics   Objective To establish a consistent and efficient process for setting up conversion tracking in Google Analytics to measure the performance of various marketing campaigns and user actions on the

Setting Up Conversion API for Google Analytics (2024 Update) Objective: To configure the Conversion API (CAPI) for Google Analytics to enhance data tracking and attribution. Prerequisites: Access to your Google Analytics account Access to your website’s